
Virgo Consumer Health & Wellbeing hires associate director
pharmafile | May 1, 2015 | Appointment | Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing | Kirsty McKinnon, Virgo
Virgo Consumer Health & Wellbeing has appointed Kirsty McKinnon to lead the division’s personal care sector.
McKinnon joins the firm as an associate director from MSL London, and has over 10 years’ experience across consumer health and wellbeing brands.
At Virgo she will be leading its PR programmes for several products, and McKinnon comments: “I wanted to work for an agency that specialises in communications for wellbeing brands, where creativity is at the core. I’m looking forward to utilising my experience to push boundaries and add to the already great portfolio of brands at Virgo Consumer.”
Natasha Weeks, director of Virgo Consumer Health & Wellbeing, adds: “Kirsty makes an excellent addition to our expanding team, with specialists now leading three key areas – Healthcare (Over-the-counter medicines and medical devices), Wellness (eg vitamins & food supplements), and Beauty & Personal care.
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