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Tonic expands leadership team with two new hires

pharmafile | July 31, 2014 | Appointment | Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing  

Tonic Life Communications, the PR arm for Huntsworth Health, has added Tracey Carey as its new head of consumer and Tim Russell as the firm’s digital director as part of a double boost to its senior management team.

Carey’s background is drawn from both agency and in-house as a UK and global brand and corporate strategist, including seven-year tenure as director and then head of consumer at FleishmanHillard. 

There she oversaw a UK and global client portfolio that included P&G, Nestle, InBev and Aviva.  For the last two years she has consulted both in-house and for agencies such as Ogilvy and Salt in health & wellbeing, food, drink & nutrition, and pharma.

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Russell (pictured) brings ethical pharma experience having worked for Wyeth (now part of Pfizer), Roche and Eisai in both domestic and European marketing and multi-channel roles. 

Most recently Russell was at digital creative agency Havas Lynx where he gained further expertise in the ever-evolving world of digital in a healthcare setting. 

Global chief executive of Huntsworth Health, Neil Matheson, says: “I’m delighted that Tracey and Tim have joined our Tonic Europe team.  With their strong backgrounds as leaders in consumer brand and digital communications, their expertise will deepen our integrated multi-channel capability, particularly as many clients understand that patients are at the intersection of the professional and consumer worlds.”

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