Rose

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The end of salesmanship?

August 18, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Les Rose, Rose, a bpi, all trials, evidence, gold acre, sales, salesmanship

Although my specialism for the last 35 years has been clinical research, I actually started in the pharmaceutical industry as …

NICE image

The price of innovation

January 16, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, NHS, NICE, Rose, VBP

One of the strange paradoxes of our industry is that we have a very large number of new medicines in …

The Gateway to Local Adoption Series

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