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key opinion leaders

Showing 6 posts of 6 posts found.

Key expert-pharma relations: a new era

October 20, 2008
Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

The relationship between doctors and the pharmaceutical industry has attracted considerable criticism in the past five years. Scepticism has risen, …

Feature

First class relationships

November 6, 2006
Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

Pharma goes 'no frillls'Provocative headlines drawing attention to inappropriate behaviour and misconduct in the medical and pharmaceutical professions have been …

Feature

Transparently beneficial?

October 2, 2006
Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma

The pharma industry is under greater pressure than ever before to adopt an acceptable and ethical way of doing business, …

Feature

Look closer – The importance of local opinion leaders

October 29, 2003
Sales and Marketing key opinion leaders

There is no doubt that key opinion leader (KOL) development has always been a crucial component of the marketing mix; …

Feature

Opinion leaders – opportunities for a win-win in healthcare

October 9, 2003
Medical Communications key opinion leaders

Innovation in prescribing behaviour can be driven in three main ways. Doctors may prescribe differently in response to pharma industry …

Feature

Opinion leader development: new resolutions for 2003

October 9, 2003
Medical Communications key opinion leaders

Opinion leader development is crucial to the pharma industry and likewise the pharma industry plays a pivotal role to provide …

Feature
The Gateway to Local Adoption Series

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