forecasts

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Boehringer Ingelheim posts 11% rise in FY15 sales boosted by diabetes business

April 20, 2016
Business Services, Research and Development, Sales and Marketing Boehringer Ingelheim, FY, earnings, forecasts, outlook, results

Boehringer Ingelheim reported 11% jump in sales for 2015 driven by its diabetes business and said for 2016 it sees …

Avoiding insanity in forecasting

July 12, 2010
Sales and Marketing forecasts, marketing

The definition of insanity as ‘doing the same thing over and over again and expecting different results’ – is now …

Sights set on target setting?

February 16, 2010
Sales and Marketing forecasts, sales

Research funded by the Chartered Institue of Management Accountants (CIMA) has helped Cranfield School of Management unveil a new framework …

The Gateway to Local Adoption Series

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