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Showing 3 posts of 3 posts found.

Finding the Moment of Truth

November 12, 2007
Sales and Marketing customers, marketing, segmentation

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How can customer insight work for you?

September 10, 2007
Sales and Marketing customers, insight, sales

It should be a very simple equation: if you can understand what motivates clinicians – and all the other prescribing …

Feature

Are you connecting with your customers?

July 30, 2007
Sales and Marketing customers, marketing

Insights (or customer insights) seems to be the current buzzword in the pharmaceutical industry. But is it something we should …

Feature
The Gateway to Local Adoption Series

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