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customer relationship management

Showing 5 posts of 5 posts found.

New leadership study to advance women in pharma

November 9, 2007
Business Services careers, customer relationship management

New research has been undertaken to help more women reach senior roles in the pharmaceutical industry. The study, carried out …

News

Redefining pharmaceutical CRM

October 24, 2007
Research and Development, Sales and Marketing CRM, customer relationship management, sales

Fierce generic competition, price containment regulations and poor pipeline productivity are challenges looming over many pharmaceutical companies today. In effect, …

Feature

CRM and keeping up with your customers

July 6, 2006
Sales and Marketing CRM, customer relationship management, sales

Customer relationship management systems are now universally used by major pharmaceutical companies, in fact many have several.Evolving from their beginnings …

Feature

CRM – how to do it right

October 24, 2003
Sales and Marketing CRM, customer relationship management

Management wants a single view of all customers and all products, reps want a single view of the customer they …

Feature

Out with the field force

October 14, 2003
Sales and Marketing CRM, customer relationship management

It was with great delight that I accepted the Pharmafocus offer to spend a day on the road with Senior …

Feature

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