Sales and Marketing

Showing 15 posts of 11524 posts found.

Acomplia launched in UK

June 29, 2006 Sales and Marketing

Acomplia, the long-awaited weight-loss drug from Sanofi-Aventis has been launched in the UK, and promises to help patients shed pounds …

Generic company fails to overturn Lipitor patent in UK

June 29, 2006 Sales and Marketing generics

A legal challenge to overturn Pfizer's UK patent on its top-selling cholesterol treatment has failed.Lipitor is the biggest selling drug …

New COPD standards to tackle inequalities

June 29, 2006 Sales and Marketing

New national standards for the treatment of one of the biggest killers in the UK have been launched, with a …

New drug for treatment-resistant HIV approved

June 28, 2006 Sales and Marketing

Prezista, a new drug for patients who have treatment-resistant HIV, has been approved in the US.The treatment from Johnson & …

Novartis to market new vaccine for Japanese encephalitis

June 28, 2006 Sales and Marketing

Novartis has licensed the marketing rights to a phase III vaccine from Intercell for Japanese encephalitis virus infections. The vaccine …

J&J buys Pfizer consumer health division for $16 billion

June 27, 2006 Sales and Marketing

Healthcare conglomerate Johnson & Johnson is to buy Pfizer's consumer health division for more than $16 billion, a move which …

Study shows Inegy scores over its rival Crestor

June 19, 2006 Sales and Marketing

A head-to-head study on the combination cholesterol-lowering drug, Inegy, has shown that it could be more effective than one of …

Bayer clinches Schering purchase

June 16, 2006 Sales and Marketing

The tussle between Merck KGaA and Bayer for control of fellow German pharma company Schering has been settled, with Merck …

Ringing the changes in pharmaceutical sales

June 16, 2006 Sales and Marketing sales, strategy

Every business and every market is unique, but there is a huge expanse of common ground when it comes to …

Galvus could offer hope to difficult-to-treat diabetes patients

June 16, 2006 Sales and Marketing

Galvus, a new antidiabetic drug that appears to limit the weight gain and fluid retention which often occurs with other …

Switching scripts: the impact of NHS reforms

June 15, 2006 Sales and Marketing NHS, healthcare, sales, strategy

During 2006/7, the NHS in England will see an unprecedented level of change within primary care with the reconfiguration of …

Combination pill cuts heart attacks

June 13, 2006 Sales and Marketing

New data on Pfizer's combination pill Caduet show it can cut the number of heart attacks and strokes in at-risk …

Blockbuster potential for diabetes vision drug

June 13, 2006 Research and Development, Sales and Marketing

Lilly says new phase III data on its drug Arxxant shows it can stop diabetes patients losing their sight.Data from …

Half of COPD patients misdiagnosed, says survey

June 9, 2006 Sales and Marketing

A new survey of patients with chronic obstructive pulmonary disease has found nearly half have been misdiagnosed with asthma, meaning …

Humira gets go-ahead for the treatment of ankylosing spondylitis

June 9, 2006 Sales and Marketing

Abbott has been given the green light to market Humira in Europe for the treatment of severe active ankylosing spondylitis.This …
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