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Sales and Marketing

Showing 15 posts of 11524 posts found.

Continuous dose contraceptive launched in US

July 30, 2007 Sales and Marketing contraception

Wyeth's Lybrel, the first ever contraceptive pill designed to be taken by women 365 days a year, has been launched …
News

Are you connecting with your customers?

July 30, 2007 Sales and Marketing customers, marketing

Insights (or customer insights) seems to be the current buzzword in the pharmaceutical industry. But is it something we should …
Feature

Latest news from Datamonitor

July 27, 2007 Research and Development, Sales and Marketing

BioMS's multiple sclerosis trial gets positive reviewBioMS Medical's relapsing-remitting multiple sclerosis trial has received a positive review from the data …
News

AstraZeneca to make further job cuts

July 26, 2007 Sales and Marketing

Thousands of employees in sales, marketing, R&D and back office staff will lose their jobs at AstraZeneca as the pharma …
News

Animal rights attacks fall to new low

July 26, 2007 Sales and Marketing

Attacks by animal rights extremists in the UK have dropped to a new low – but the pharmaceutical industry says …
News

Avandia safety scare costs GSK $200m

July 26, 2007 Sales and Marketing GSK

GlaxoSmithKline saw its performance in the second quarter of this year badly affected by a 22% slump in sales of …
News

GSK’s Cervarix gets European green light

July 25, 2007 Sales and Marketing

Cervarix, the cervical cancer vaccine from GlaxoSmithKline has received a positive opinion from the European medicines regulator, meaning it could …
News

Latest news from Datamonitor

July 23, 2007 Research and Development, Sales and Marketing

Affiris begins clinical testing of Alzheimer's vaccineAffiris' Alzheimer's vaccine Affitope has now entered the clinical phase of its development and …
News

Lipitor woes take toll on Pfizer

July 19, 2007 Sales and Marketing

Sales of Pfizer's flagship brand Lipitor suffered in the second quarter, contributing to a 20% drop in profits.The company began …
News

Woman wins court battle for Avastin treatment

July 19, 2007 Sales and Marketing NICE, avastin

A woman with bowel cancer has won her High Court battle for access to the drug Avastin, overturning a decision …
News

Spending pushes Actelion into loss but boom continues

July 19, 2007 Sales and Marketing

Specialist pharma company Actelion has registered a loss of 53 million Swiss francs ($44 million) for the first half of …
News

Roche splits top roles

July 19, 2007 Sales and Marketing

Roche's Franz Humer is stepping down as chief executive to concentrate on his role as chairman.In splitting the top jobs, …
News

Generic pressure curbs Novartis growth

July 17, 2007 Sales and Marketing

Swiss pharma company Novartis has posted sales growth of 14% for the first half of 2007, but growing pressure from …
News

Doctors defy NICE as Alzheimer’s spending rises

July 17, 2007 Sales and Marketing

UK Alzheimer's patients may not lose access to drug treatment, despite restrictive NICE guidance.Prescribing of Alzheimer's drugs has increased by …
News

Newly merged Bayer Schering launched in the UK

July 17, 2007 Sales and Marketing

Bayer has officially launched its new UK pharmaceutical division, following last year's acquisition of Schering Health Care.Called Bayer Schering Pharma, …
News
The Gateway to Local Adoption Series

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