Sales and Marketing

Showing 15 posts of 11524 posts found.

The ABPI Code: more to come in 2009

December 15, 2008 Medical Communications, Sales and Marketing ABPI, code, marketing

Is UK pharma coping with the revised Code and what changes will 2009 bring?  

Preparing for the US generics boom

December 15, 2008 Sales and Marketing US, generics

One of Barack Obama's key goals as president is to reduce healthcare costs, particularly those related to prescription medications, by …

Sanofi appoints new finance head

December 11, 2008 Sales and Marketing Sanofi, restructure

Sanofi-Aventis' head of finance and legal affairs Jean-Claude Leroy is to leave the company as new chief executive Chris Viehbacher …

Ark’s groundbreaking gene therapy filed in Europe

December 9, 2008 Sales and Marketing Ark, Cerepro

Cerepro, Ark's gene-based therapy for the brain cancer malignant glioma, has been filed with the European medicines agency. The drug …

Cytotoxic therapies to feel sting of generics

December 8, 2008 Sales and Marketing generics

Cytotoxic therapy has been the cornerstone of cancer treatment for many years: indeed, despite a number of unpleasant side effects, …

SMC criticises PPRS prescribing incentives

December 5, 2008 Sales and Marketing NICE, par

The government move to incentivise doctors for the prescription of new innovative medicines has been criticised by the Scottish Medicines …

New Pegasys licence gives patients ‘second chance for a cure’

December 4, 2008 Sales and Marketing Roche, hepatitis

Hepatitis C patients who don't at first respond to treatment with Pegasys will now be able to receive the drug …

Patients use NICE to challenge doctors

December 4, 2008 Sales and Marketing NICE

Patients are increasingly holding doctors to account by bringing NICE guidance with them to consultations. Debate at NICE's annual conference …

Pharma could be top performer in recession, says AZ chief

December 4, 2008 Sales and Marketing AZ, hc

AstraZeneca's chief executive David Brennan says the pharmaceutical industry could be one of the top performing sectors during the global …

Industry hits back at Commission probe

December 4, 2008 Sales and Marketing Europe, reform

The pharmaceutical industry has hit back at what it says is an ill-informed attack on the sector by the European …

Boehringer to switch Flomax from POM to P

December 3, 2008 Sales and Marketing OTC

Boehringer Ingelheim's consumer arm has applied to make its urological disorder drug Flomax (tamsulosin) available in the UK from pharmacists …

Cancer deaths in England down

December 3, 2008 Sales and Marketing NHS

Cancer death rates in England have dropped and one-year survival rates are up, according to the Department of Health. But …

MedImmune’s respiratory treatment faces US approval delay

December 3, 2008 Sales and Marketing US, reg, resp

One of MedImmune's key products has hit a delay in the US, after regulators demanded further data. The FDA asked …

Hope for Obama’s healthcare IT plan

December 1, 2008 Sales and Marketing US, hc, reform

The election of Barack Obama has brought high expectations, with his "Change Can Happen" mantra signaling to many that a …
The Gateway to Local Adoption Series

Latest content