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Sales and Marketing

Showing 15 posts of 11528 posts found.

GSK diabetes drug fails head-to-head against Victoza

November 16, 2011 Sales and Marketing GLP-1, Victoza, albiglutide, diabetes

GlaxoSmithKline’s long-acting diabetes drug albiglutide has failed in a head-to-head trial against Novo Nordisk’s Victoza. Albiglutide is an injectable glucagon-like …
News

Multaq raises risk of death in permanent AF patients

November 16, 2011 Sales and Marketing AF, Multaq, Sanofi

More bad news for Sanofi’s Multaq as new data shows the drug doubles the risk of death in people with …
News
Boehringer pic

Boehringer invests $65 million in early R&D centre

November 16, 2011 Research and Development, Sales and Marketing Boehringer Ingelheim

Boehringer Ingelheim is investing $65 million for an early-stage research and development centre in the US. The new 72,000 sq.ft. …
News

Joachim Christ to lead corporate controlling at Merck KGaA

November 15, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Merck KGaA

Joachim Christ will join Merck KGaA on 1 January next year as its new head of corporate controlling. Christ, 46, …
Appointment

Sanofi’s Lemtrada beats Rebif in new study

November 14, 2011 Research and Development, Sales and Marketing Lemtrada, Rebif, Sanofi

Lemtrada has beaten Merck Serono’s multiple sclerosis treatment Rebif in a new head-to-head trial, paving the way for regulatory submission …
News
mark_greener_21

Mark Greener appointed editorial director at Rock Medical Communications

November 14, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Mark Greener, Rock Medical Communications

Rock medical communications has appointed journalist and medical writer Mark Greener as editorial director.  Mark spent a decade in the …
Appointment

The ABPI’s new leader: communicating pharma’s value

November 14, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, Stephen Whitehead

When Richard Barker, the ABPI’s director general decided to step down in May this year after six and a half …
Feature

BMS boosts access to HIV drug Reyataz in Brazil

November 14, 2011 Manufacturing and Production, Sales and Marketing

Bristol-Myers Squibb has signed a technology transfer agreement with the Brazilian Ministry of Health to expand access to once-daily HIV …
News

Medical meetings and events – how to make the most of your budget

November 14, 2011 Sales and Marketing

 In today’s uncertain economic climate, much like every other form of marketing and business expenditure, event budgets are under scrutiny …
Feature
Thought Leadership

Eliquis fails in head-to-head study against Lovenox

November 14, 2011 Research and Development, Sales and Marketing BMS, Eliquis, Lovenox, Pfizer

Bristol-Myers Squibb and Pfizer have suffered a setback in their attempts to cement Eliquis’ place in the $20 billion market …
News

Genzyme appoints new leaders for multiple sclerosis and rare disease businesses

November 14, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Genzyme

Genzyme, a Sanofi company, has appointed William Sibold as head of multiple sclerosis and Rogério Vivaldi as head of rare …
Appointment

Xarelto succeeds in new study

November 14, 2011 Sales and Marketing Bayer, FDA, J&J, JJ, Xarelto

In a new study J&J and Bayer’s blood thinner Xarelto reduced deaths in patients after a heart attack, which could …
News

Lundbeck and Otsuka to collaborate in CNS

November 11, 2011 Research and Development, Sales and Marketing Abilify, CNS, Lundbeck, Otsuka

Lundbeck and Otsuka have signed a major collaborative deal to sell and develop up to five CNS drugs, including a …
News

Digital: Those who make an effort to adapt are the most likely to succeed

November 11, 2011 Sales and Marketing

Last year we spoke about digital marketing becoming an ‘immersive experience’ and the challenge that our clients face in responding …
Feature
Thought Leadership

Coulter Partners appoint Graham Dowsett, and Tarquin Bennett-Coles

November 11, 2011 Research and Development, Sales and Marketing Coulter Partners, recruitment

Graham Dowsett, and Tarquin Bennett – Coles have joined Coulter Partners’ senior management team. Coulter Partners is a leading Executive …
Appointment
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