Sales and Marketing

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European approval for GSK’s bird flu vaccine

May 20, 2008 Sales and Marketing

GlaxoSmithKline has won approval from European regulators for the first ever pre-pandemic vaccine. Prepandrix is based on the currently circulating …

Plavix faces generic challenge in Germany

May 16, 2008 Sales and Marketing Germany, generics

Sanofi-Aventis and Bristol-Myers Squibb are feeling the heat from a Swiss drugs company which intends to market a generic version …

Pfizer invests in oncology for future gains

May 16, 2008 Research and Development, Sales and Marketing Cancer, Pfizer

Pfizer has named Garry Nicholson as head of its new global oncology unit, a venture the company believes will bring …

Merck plans US sales cut backs

May 16, 2008 Sales and Marketing

Merck is to slash its US sales force, making 1,200 redundant by the end of July after the FDA unexpectedly …

Latest news from Datamonitor

May 8, 2008 Sales and Marketing

Acambis has received a $425 million, ten-year contract from the US Government agency, the Centers for Disease Control and Prevention, …

NHS behind world’s first gene treatment for blindness

May 8, 2008 Sales and Marketing

The world's first gene transplant to treat blindness, partly funded by the UK government, has successfully improved the night vision …

Latest news from Datamonitor

April 30, 2008 Research and Development, Sales and Marketing

Acambis awarded smallpox vaccine contract by US governmentAcambis has received a $425 million, ten-year contract from the US Government agency, …

Tamiflu takes the shine off Roche results

April 24, 2008 Sales and Marketing

Falling sales of its blockbuster flu treatment Tamiflu have dented Roche's balance sheet. The Swiss company managed sales of 10.9 …

Roche’s new RA treatment gains first approval

April 24, 2008 Sales and Marketing

Roche's Actemra has been given its first green light, gaining marketing approval in Japan for the treatment of rheumatoid arthritis.Actemra …

Can your brand stand out in a crowd?

April 21, 2008 Sales and Marketing branding, marketing

The 'value proposition' is a good example. It is a buzz-word used by marketers the world over, and yet far …

Latest news from Datamonitor

April 18, 2008 Sales and Marketing

Novartis eyes Alcon to drive diversification strategy Novartis has agreed to acquire a controlling stake in ophthalmology specialist Alcon for …

AZ settles with generic challenger to Nexium

April 17, 2008 Sales and Marketing

AstraZeneca has settled its legal battle with Indian generics company Ranbaxy Laboratories over the US patents on Nexium, AstraZeneca's biggest …

Shire plans tax move to Ireland

April 17, 2008 Sales and Marketing

One of the UK's leading pharmaceutical companies is to shift its tax base to the Republic of Ireland to benefit …

Roche to buy Piramed

April 15, 2008 Sales and Marketing MA, Piramed

 Roche is set to pay $160 million (£315 million) to buy UK biotech company Piramed, a move which will further …
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