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Medical Communications

Showing 15 posts of 6408 posts found.

Recovery of healthcare PR highlights recruitment needs

August 18, 2005 Medical Communications

The mood of optimism in healthcare PR is set to continue following an average 15% growth among agencies' net income …
News

DTC advertising to be tightened up

August 4, 2005 Medical Communications

New US guidelines for pharmaceutical DTC advertising will come into effect next year as the industry seeks to address public …
News

Red Door bought by marketing services group

July 26, 2005 Medical Communications

News

PR group launched to counter pharma’s poor public image

July 20, 2005 Medical Communications

A new forum has been launched to promote dialogue between healthcare stakeholders and improve public perception of the pharma industry.The …
News

GSK win for Euro RSCG Life MSC

July 7, 2005 Medical Communications

GlaxoSmithKline has awarded the pan-European launch of a major new neurological product to Euro RSCG Life MSC, following a three-way …
News

The golden rules of PR

June 29, 2005 Medical Communications

In light of the enormous potential brand benefits of pharma PR,  the question should not be 'Shall we invest in …
Feature

All aboard the health train

June 29, 2005 Medical Communications

Making friends and influencing people is an area, it's widely agreed, where big pharma could do better. Few companies, however, …
Feature

Woolley Pau wins Chiron campaign

June 29, 2005 Medical Communications

Woolley Pau has been appointed by Chiron Biopharma Europe to work on a pan-European launch campaign, following a four-way pitch.A …
News

Seven Stones expands into market research with Strata

June 28, 2005 Medical Communications

Healthcare communications agency Seven Stones has launched a new market research company to be run by a former head of …
News

Bristol-Myers Squibb to limit direct to consumer advertising

June 15, 2005 Medical Communications

Bristol-Myers Squibb has pledged to observe a stricter code of conduct in the promotion of its products to the public …
News

Industry and agencies pour cold water on global procurement

May 19, 2005 Medical Communications

Global procurement processes don't deliver best value and are frequently flawed, according to speakers at the Pharmaceutical Society's annual Question …
News

Strutt appointed to Crestor global PR role

May 16, 2005 Medical Communications

AstraZeneca has made a key appointment to its global PR for its statin brand Crestor.Ben Strutt spent six years as …
News

Woolley Pau wins Novo Nordisk insulin accounts

April 26, 2005 Medical Communications

Following a four-way pitch, Convent Garden-based advertising agency Woolley Pau has been appointed by Novo Nordisk to work on its …
News

Ogilvy reshuffle sweetens Healthworld

April 14, 2005 Medical Communications

The new Ogilvy Healthworld Advertising agency has been launched in the UK following a re-organisation at media communications giant WPP.The …
News

Renamed agency responds to pharma’s strategic aims

March 31, 2005 Medical Communications

Healthcare communications agency Brader Perryman has changed its name to Seven Stones, a move designed to reflect its diversity of …
News
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