Medical Communications

Showing 15 posts of 6408 posts found.

Pope Woodhead re-signed for Abilify account

March 10, 2005 Medical Communications

Bristol-Myers Squibb and Otsuka Pharmaceuticals have renewed Pope Woodhead's contract to provide PR support for Abilify, their antipsychotic treatment for …

Connecting with patients

February 8, 2005 Medical Communications

In order for a clinical trial to be viable, it needs patients. Sounds obvious, but despite the fact that patients …

Changing the headlines

February 1, 2005 Medical Communications

'You kill people, don't you?' someone said to me when I mentioned my job was in pharma market research. Statements …

Open up to expert patients

January 28, 2005 Medical Communications

The pharma industry has a crucial role to play in the successful roll-out of the Expert Patients Programme (EPP) and …

FDA blocks self-diagnosis over-the-counter statin Mevacor

January 20, 2005 Medical Communications

Merck and Johnson & Johnson's application to sell the statin Mevacor (lovastatin) has failed to gain approval from an FDA …

Pfizer survey shows UK patients want greater information

January 20, 2005 Medical Communications

Nearly half of UK patients with long-term conditions don't think they have enough information about their disease and that this …

Text messages and e-mails to help spread health message

January 20, 2005 Medical Communications

Patients with long-term conditions are to be provided with more information and improved services to encourage them to take better …

Med comms veteran launches Acumen

January 14, 2005 Medical Communications

Medical communications veteran Brian Palphramand has launched a new agency with the aim of providing a tailor-made medical communications service.Basingstoke-based …

Advert exaggerated Plavix benefits

January 4, 2005 Medical Communications

An advert for anti-clotting drug Plavix has been found in breach of advertising rules because of exaggerated claims of efficacy …

inChord buys Junction 11 advertising agency

December 10, 2004 Medical Communications Junction 11, comms, inVentiv Health

 Global healthcare communications company inChord Communications has expanded its European base by buying the UK Junction 11 agency.inChord has its …

Too close for comfort?

January 19, 2004 Medical Communications, Sales and Marketing doctors, industry reputation

The pharmaceutical industry's increasing scale and influence means that no part of its conduct is above scrutiny, and criticism of …

Pharma upbeat on the future of online detailing

October 29, 2003 Medical Communications e-detailing, survey

The UK pharma industry remains open-minded about using online detailing, but wants to see more evidence of its effectiveness, a …

PR’s image problem prompts agency name change

October 29, 2003 Medical Communications

The pharmaceutical industry's negative view of PR has persuaded healthcare agency Jo Spink Public Relations to re-brand itself as Spink …

Roche launches first proactive patient helpline

October 28, 2003 Medical Communications, Sales and Marketing

Roche and health call-centre specialists International SOS have launched the UK's first ever helpline to proactively support patients to keep …

Campaigning for awareness

October 23, 2003 Medical Communications disease awareness campaigns

With the vast number of different stakeholders involved in the healthcare sector, trying to pin down a strict definition of …
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