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Medical Communications

Showing 15 posts of 6402 posts found.

Text messages and e-mails to help spread health message

January 20, 2005 Medical Communications

Patients with long-term conditions are to be provided with more information and improved services to encourage them to take better …
News

Med comms veteran launches Acumen

January 14, 2005 Medical Communications

Medical communications veteran Brian Palphramand has launched a new agency with the aim of providing a tailor-made medical communications service.Basingstoke-based …
News

Advert exaggerated Plavix benefits

January 4, 2005 Medical Communications

An advert for anti-clotting drug Plavix has been found in breach of advertising rules because of exaggerated claims of efficacy …
News

inChord buys Junction 11 advertising agency

December 10, 2004 Medical Communications Junction 11, comms, inVentiv Health

 Global healthcare communications company inChord Communications has expanded its European base by buying the UK Junction 11 agency.inChord has its …
News

Too close for comfort?

January 19, 2004 Medical Communications, Sales and Marketing doctors, industry reputation

The pharmaceutical industry's increasing scale and influence means that no part of its conduct is above scrutiny, and criticism of …
Feature

Pharma upbeat on the future of online detailing

October 29, 2003 Medical Communications e-detailing, survey

The UK pharma industry remains open-minded about using online detailing, but wants to see more evidence of its effectiveness, a …
Feature

PR’s image problem prompts agency name change

October 29, 2003 Medical Communications

The pharmaceutical industry's negative view of PR has persuaded healthcare agency Jo Spink Public Relations to re-brand itself as Spink …
News

Roche launches first proactive patient helpline

October 28, 2003 Medical Communications, Sales and Marketing

Roche and health call-centre specialists International SOS have launched the UK's first ever helpline to proactively support patients to keep …
News

Campaigning for awareness

October 23, 2003 Medical Communications disease awareness campaigns

With the vast number of different stakeholders involved in the healthcare sector, trying to pin down a strict definition of …
Feature

The Consumer Age

October 21, 2003 Medical Communications empowered, patients

The growing influence of patient advocacy groups (PAGs) such as the Patients Association is evidence of patient power flexing its …
Feature

New lines of communication

October 21, 2003 Medical Communications, Sales and Marketing MHRA, disease awareness campaigns

New guidelines from the Medicines and Healthcare Products Regulatory Agency (MHRA) have placed disease awareness campaigns under the spotlight.They spell …
Feature

Are you making the most of your web investment?

October 21, 2003 Medical Communications digi pharma, investment, websites

Pharmaceutical companies have spent millions of pounds on websites since the mid-1990s. Although almost no one is prepared to admit …
Feature

Rebranding – in it for the long haul

October 16, 2003 Medical Communications branding, life cycle

In February, the Government announced plans for a new Hib (Haemophilus influenzae type b) vaccine booster, but with the MMR …
Feature

Communications before launch

October 16, 2003 Medical Communications communications, pre-launch

Producing and launching a profitable drug is no easy task and requires cohesive planning throughout all stages of the product's …
Feature

Power to the patient

October 16, 2003 Medical Communications consumers assocation, patient information

Patient information is a growing issue. Publicity around issues such as the variation in treatment across the country – so-called …
Feature
The Gateway to Local Adoption Series

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