Medical Communications

Showing 15 posts of 6402 posts found.

NICE will not back Eisai’s Halaven

November 17, 2011 Medical Communications, Sales and Marketing Eisai, Halaven, NICE, breast cancer

NICE has not recommended Eisai’s novel breast cancer drug Halaven due to concerns over its safety and cost.In draft guidance …
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Life Healthcare makes four new appointments

November 16, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Life healthcare communications

Life Healthcare Communications has made four new appointments, adding to its client service, creative and digital teams. Vicki Marsh joins …
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Boehringer developing Facebook game

November 15, 2011 Medical Communications Boehringer Ingelheim, Facebook

Boehringer Ingelheim is developing a new Facebook civilisation game in the hopes of helping the public understand the difficulty involved …

Joachim Christ to lead corporate controlling at Merck KGaA

November 15, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Merck KGaA

Joachim Christ will join Merck KGaA on 1 January next year as its new head of corporate controlling. Christ, 46, …
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Mark Greener appointed editorial director at Rock Medical Communications

November 14, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Mark Greener, Rock Medical Communications

Rock medical communications has appointed journalist and medical writer Mark Greener as editorial director.  Mark spent a decade in the …

The ABPI’s new leader: communicating pharma’s value

November 14, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, Stephen Whitehead

When Richard Barker, the ABPI’s director general decided to step down in May this year after six and a half …

Genzyme appoints new leaders for multiple sclerosis and rare disease businesses

November 14, 2011 Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Genzyme

Genzyme, a Sanofi company, has appointed William Sibold as head of multiple sclerosis and Rogério Vivaldi as head of rare …

Creatures of habit: the long road to behavioural change

November 14, 2011 Medical Communications

 Budget cycles versus strong foundations Medical education has traditionally been about setting strong foundations for your brand, either pre-launch or to …

Call for collaborative creativity

November 14, 2011 Medical Communications

Ever since clients started contracting work out to consultancies, marketing professionals on both sides of the arrangement have been seeking …

Engaging with the NHS – through patients?

November 14, 2011 Medical Communications

 Traditionally NHS joint working has been about pharma and the NHS working together in a collaborative and transparent fashion. These …

Understanding individual decision-making in health

November 14, 2011 Medical Communications

 Why now is the right time for pharma to get closer to patients and health consumers
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Interlace Global and Wells Healthcare appoint two new business unit heads

November 11, 2011 Medical Communications Interlace Global Communications, Wells Healthcare Communications

Interlace Global Communications and Wells Healthcare Communications have appointed two new business unit heads.Daniel Gibbs (pictured) and Reghu Venkatesan have …

Bagel Talk

November 11, 2011 Medical Communications

Has anyone noticed that it’s getting tougher out there these days?I am addicted to West Wing. I re-run the DVD …

The future started yesterday…

November 11, 2011 Medical Communications

Do you feel you’re ‘behind the curve’ on digital?  Trust me, we hear that a lot. Whether it’s friends or former …

Integrated planning- and how to do it well. (Best practice)

November 11, 2011 Medical Communications

Integrated communications remains a hot topic in the client and agency world but the reality is many agencies and clients …
The Gateway to Local Adoption Series

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