Signite’s sustainable decorating solution to reduce label waste by 50%

pharmafile | June 16, 2021 | News story | Research and Development  

ACTEGA has officially launched Signite, a new decorating solution designed to significantly reduce waste in label production.

The hope is that the technology will one day eliminate label waste production altogether.

Signite can currently reduce label waste by over 50% compared to a similar footprint pressure sensitive label by elimination of the label matrix, reducing the decoration thickness to about a third of that of a typical clear pressure sensitive label and eliminating label media plastic in non-print areas.

As Signite decorations comprises of substantially less material mass than alternatives such as pressure-sensitive labelling and shrink sleeves, this novel alternative is more accommodating to current recycling processes and the expanding brand led container re-use programs beginning to dominate single-use glass packaging throughout the world.

Anthony Carignano, Technical Director Marketing, Signite, ACTEGA, said: “Brands are taking a leadership position on sustainable packaging solutions, with ambitious waste reduction goals and a drive to increase the efficiency and scale of container recyclability.

“At the same time, these companies are seeking ways to unlock new high-quality label aesthetics and tactile experiences for premium products.

 “Signite offers these brands the best possible chance to meet all of these objectives. The solution is truly game-changing with no other technology delivering plastic waste reduction on this scale.

“Plus, as the solution advances and becomes compatible with other production processes, such as digital inkjet, the impact on the industry and ultimately, the environment, will only become more significant.

“In this first phase of the technology’s launch, we have a strong and clear focus on advancing this solution for the glass packaging sector. The end customers initially benefitting from this solution will therefore include producers of craft distilled spirits, micro- or mid-sized winery products, specialty food and non-alcoholic beverages, natural and nutraceutical pharma products, and home glassware, such as candles.

“With several beta customers already in operation working with glass containers, and additional versions of the technology targeted for rigid PET containers and aluminium beverage cans anticipated over the next few months, we expect the demand for this solution to accelerate its success and rollout across the industry.”

Thorsten Kröller, President Division ACTEGA, said: “This is an exciting time for ACTEGA and the industry in general. We are developing and bringing to market a solution that helps brand owners achieve their sustainability targets as well as achieve unique aesthetics for premium labelling.

“Although it is still in its infancy, Signite represents a huge milestone for the industry and on ACTEGA’s sustainability roadmap.”

Lilly Subbotin

Related Content

No items found

Latest content