Red Kite to merge with MSI
pharmafile | June 8, 2011 | News story | Sales and Marketing | Cello, MSI, Red Kite, pharmaceutical marketing
Strategic marketing group Cello has expanded its healthcare portfolio with the acquisition of consultancy firm Red Kite.
The move has enabled a merger of Red Kite with The MSI Consultancy, which is already a part of the Cello Group. The integrated MSI organisation will bring together a 20-strong team who have expertise in strategy and bespoke consulting, vision and strategy implementation, brand building and execution, and launch and organisational effectiveness.
With a leadership team drawn from both organisations, the new group will be jointly headed by managing partners Jon Bircher and Jonathan Dancer.
Bircher commented: “This integration harnesses the shared values, philosophy and approach of both organisations.
“The entire team is grounded in a solid knowledge of the industry, and every team member has the perspective and expertise to work alongside clients to enable them to deliver their objectives.”
Dancer added: “Current clients of both organisations will be able to access a wider diversity of consulting talent, offerings and services, delivered by project teams that draw on an even wider base of expertise.”
Bircher concluded: “The coming together of these two complementary businesses is another important step towards our mid-term growth plans to double the size of the team and triple our revenues over the next three years. This further enhances our position as a major global strategic healthcare consultancy.”
Meanwhile in other news The MSI Consultancy has just appointed Tomas Lännhult as a consultant for the firm.
Tomas joins MSI from Medtronic where he was Diabetes product manager. Prior to this he was at Sanofi for nine years in a number of roles within the diabetes field.
He started his pharmaceutical career in 1997 in his home country of Sweden with Novartis. Tomas achieved an MSc in Marketing from the University of Karlstad in 2009.
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