PM Society celebrates new-look advertising awards
pharmafile | January 30, 2012 | News story | Medical Communications, Sales and Marketing |Â Â Creative Lynx, Daaichi Sankyo, PM Society Awards, Torre Lazur McCannÂ
The PM Society has held its annual healthcare advertising awards, which this year saw some significant changes to award categories.
GP Journal advert and Nursing Journal advert categories have been merged into a single Primary Care category, while digital awards were expanded to cover single interactive items and campaigns.
Langland continued its recent excellent run of form, once again leading the pack with four wins and 13 commendations across the categories.
These included its campaign for Kentera, Orion Pharma’s overactive bladder treatment, which won best Primary Care advert and best Detailing Aid.
In the digital realm, Creative Lynx also maintained its winning ways, being awarded the coveted Geoff Brook Award for Innovation for its work with Janssen on the Maintaining Adherence Programme in mental health patients. It also won two further categories for its collaboration with Torre Lazur McCann on Janssen’s Xeplion.
Other winners included Saatchi & Saatchi Health, which picked up the craft award for secondary care advertising with its Prialt adverts for Eisai, and TBWA Paling Walters, winner of best digital campaign for its work on Roche’s GS Junior 454.
Also notable was the rise in patient campaigns, which this year were second only to primary care press ads in number. The winner in this category was Langland’s campaign for Bliss, a charity for premature and sick babies.
Finally, this year’s Digital Pioneer was awarded to two joint winners – Boehringer Ingelheim’s John Pugh and Daiichi Sankyo’s Simon Clough.
John Pugh was recognised for his pioneering approach to Twitter, and for developing a new social networking game. Named Syrum – the game will be launched on Facebook in the next few months, and aims to educate players about pharma’s role in drug development.
Simon Clough, the managing director of Daiichi Sankyo in the UK was recognised for his ambitious re-modelling of the company’s structure and functions, using digital to help reinvigorate how teams worked together within the company.
To view the full results, visit the PM Society website
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