Huntsworth Health reshuffles global operations

pharmafile | October 15, 2009 | News story | Medical Communications Huntsworth, Tonic 

Healthcare marketing and communications agency Huntsworth Health is reorganising its global operations.

Part of Huntsworth plc, it will be split into four service offerings: medical coms, brand experience, PR, and consulting & analytics.

To start with, Huntsworth Health’s European medical coms teams have been rebranded ApotheCom – a name which already exists in Huntsworth’s US operation.

The European brand coms teams, together with Dorland Global Health Communications in North America, will now be called Nitrogen.

The European digital offering will be rebranded as Nitrogen Interactive, while Huntsworth Health PR is named Tonic Life Communications. This comprises the existing Tonic team plus US-based Dorland Global PR.

Tonic, whose clients include GlaxoSmithKline, Roche and Johnson & Johnson, was bought by Huntsworth in the summer.

Huntsworth Health’s consulting arm Brand Health International will remain unchanged.

The name Huntsworth Health will continue to exist as the umbrella brand, as in “Nitrogen, a Huntsworth Health company”, for example.

“We want to differentiate ourselves,” says Sandy Royden, chief executive of Huntsworth Health Europe.

“The Huntsworth Health family of agencies is respected for high quality service as well as strategically-driven medical content.”

She added that the company wanted the other global brands to be recognised as “centres of excellence in their specific area of global healthcare communications”.

The restructure has been explained by Huntsworth as part of a desire to “better serve the changing and growing needs of its clients”.

Change at the top

There has been change at the top of the company recently and earlier this month Huntsworth Health’s chief executive David Rowley quit without a job to go to and was replaced by the company’s North America boss Neil Matheson.

Matheson founded ApotheCom ten years ago. Commenting on the company’s reorganisation he said: “Our new structure provides a solid platform for future organic growth while also providing a stable landing pad for strategic acquisitions.”

In addition to ApotheCom, Huntsworth’s medical coms function also includes Curatio CME Institute, which creates medical education materials for physicians.

And as well as Nitrogen, the group’s brand experience offering contains US-based Evoke Interaction and Axiom, which develops pharma sales rep education programmes.

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