Digital added to PM’s as Langland clean up
pharmafile | February 3, 2010 | News story | Medical Communications | Langland, awards, pm society
Langland swept the board at the PM Society’s Advertising Awards on 29 January with seven wins across 20 award categories.
TV comic and actor Alexander Armstrong (of ‘fruit-based alcoholic beverage fame’) was the presenter this year, with Paul Thorne providing an additional stand-up routine at the glittering awards held at London’s Grosvenor Hotel.
Langland proved to be the single most successful agency, winning awards for work including their ‘Real Danger’ advertising campaign for Pfizer and their ‘Compass’ Journal and Hospital advertisement campaigns, both on behalf of Schering-Plough.
The Real Danger campaign was used on TV, cinema, radio and the internet, and centred around a graphic film of a man regurgitating a rat, highlighting the dangers of counterfeit drugs.
Philip Chin, chief executive of Langland, said: “We were delighted to set a record at this year’s PM Society Advertising Awards. The sheer number of awards won demonstrates that Langland can create category-leading work in response to a wide range of pharma industry marketing issues.”
He added: “Good creative work can only be developed when there is a strong partnership between agency and client. Our clients understand our point of view, trust our expertise and support us throughout the creative process because their objective mirrors ours, to create stand-out work that differentiates their brands and gets results.”
Chin concluded by saying there was still much more to do to make the standard of creative work in the pharma industry as a whole compete with the best work produced in other sectors.
The Geoff Brook Award for Digital Innovation and the Digital Media – Interactive Award were both won by Creative Lynx’s Ward Invaders, which was created on behalf of Wyeth for their antibiotic Tygacil.
The agency had also triumphed at the new PM Soc Digital Pharma Awards held last October, for work done for Novartis.
A new award, for Digital Pioneer 2009, went to Mark Prince, UK brand manager for Lundbeck.
The long-standing chairman of the awards Neil Smith was presented with a surprise PM Society Award for his ten years’ dedication to the event.
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