Brand(x) rebrands to ICC Lowe

pharmafile | June 13, 2011 | News story | Medical Communications Brand(x), ICC Lowe, medical communications 

Brand(x) is changing its name to ICC Lowe and will act as the London office for its expanding US parent company.

The ICC Lowe group, which will drop the ICC healthcare group moniker in a re-branding excise of its own, is also expanding into new European markets.

The group is launching a Swiss office in Zurich and said its new initiatives would be supported by major recent upgrades of its in-house digital capabilities.

Part of the ICC healthcare group since 2008, Brand(x) was formed nine years ago and offers healthcare advertising, medical education, digital, internal communication and PR services, as well as branding and strategy advice.

The ICC Lowe network is part of Lowe + Partners and will now be made up of four global offices in New Jersey, New York, London and Zurich.  

Dominic Tyer

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