Andy Hayley and Dick Dunford launch new agency
pharmafile | November 29, 2013 | News story | Medical Communications, Sales and Marketing | Creston Health
Two senior medical communications executives have joined forces to create a new healthcare agency under the Creston Health umbrella.
‘Loooped’ (sic) is described as a health, wellness and lifestyle creative engagement agency, which aligns patient, customer and internal stakeholder marketing services disciplines.
It also offers global and domestic clients “the opportunity to effect lasting change, by looking beyond siloed marketing”, according to the firm.
The distinctive three o’s in Loooped are meant to represent the ‘triple connectivity’ which underpins Loooped’s company philosophy to keep clients’ brands ‘in the loop’ through a human connection or real affinity between people, the brand and the idea itself.
The founders of Loooped are both from the agency TBWA＼Paling Walters.
Andy Hayley, former managing director and Dick Dunford, former executive creative director have launched Loooped this week.
“Clients often tell us stories of weighty, expensive and time consuming ‘strategy’ documents with limited tangible application,” says Hayley.
“There is a real opportunity to seamlessly deliver ‘big ideas’ that engage more effectively. That’s why Loooped joins everything together.”
Dunford says: “Our mission is to ensure Loooped delivers lasting change by developing creative engagement that actually changes behaviour. Creativity is no longer defined by words and pictures alone, but by how brands behave and align across every touch-point.”
Hayley has a background in health and pharmaceuticals with strong expertise in global brand planning, including, most recently as a global lead on Omnicom’s Pfizer business.
Loooped is part of communications group Creston, and has offices at the company’s headquarters in Soho, the health division’s offices in Richmond, and plans to open a US office in New York.
The two founding partners report to Creston’s head of the health division, Catherine Warne. She said: “As a group of health specialist companies, we have had great experiences collaborating with Dick and Andy in their previous roles through joint clients.”
Warne went on: “Our culture of collaboration and entrepreneurialism provides the perfect environment for growth. It’s a perfect fit, the Loooped approach will bring fresh thinking and new deliverables to our Creston Health offering, totally complementing our existing agencies.”
Hayley and Dunford added: “Anyone that knows us has experienced our passion about the ubiquitous nature of health. We are excited to launch Loooped and work with like-minded people to create lasting change.”
