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Latest Feature Articles

New customers: new education

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Doctors have for a long time been the primary influencers of prescribing and chronic disease management. For pharma companies, that …

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Connecting with patients

Medical Communications |

In order for a clinical trial to be viable, it needs patients. Sounds obvious, but despite the fact that patients …

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Changing the headlines

Medical Communications |

'You kill people, don't you?' someone said to me when I mentioned my job was in pharma market research. Statements …

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NHS Trust – can pharma win it?

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Sometimes pharma companies could be forgiven for thinking they are in a catch-22 situation. On the one hand local NHS …

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Open up to expert patients

Medical Communications |

The pharma industry has a crucial role to play in the successful roll-out of the Expert Patients Programme (EPP) and …

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We can work it out

Sales and Marketing |

Selling pharmaceuticals successfully is really dependent on three factors. You must acquire and demonstrate a high level of disease area …

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Building a body of evidence

Sales and Marketing |

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Is the waiting over?

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The weight of evidence – the stories that changed pharma in 2004

Research and Development | 2004, Vioxx, year in review

Ticking time bombsIn 2004, countries around the world faced up to some home truths about the health of their populations …

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Zocor and the high street revolution

Sales and Marketing |

It’s an exciting time for consumer healthcare divisions in the pharma industry. Two years ago, the Department of Health (DH) …

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Taking the plunge

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When prompted to do some forward thinking, I often start by looking back. In 1999 I was an evangelist for …

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Treading the pricing tightrope

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Breaking through the glass ceiling

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Leading by example

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Selling medicines has always been a complicated business. The end user of the new product is ultimately the patient, but …

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Mutual medicine

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From developing strategy for a product at the earliest pre-launch phase to promoting older, established products the pharma industry has …

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The Gateway to Local Adoption Series

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