Sparkling celebrations at PM Awards’ silver jubilee

pharmafile | February 4, 2011 | Feature | Medical Communications Langland, PM Society Advertising Awards, advertising, awards, pm society 

The PM Society marked the 25th anniversary of its annual advertising awards with a ceremony that glittered almost as much as the jacket of host Graham Norton.

The prime time comedian raised a laugh when he predicted guests would later ‘‘emerge blinking into the afternoon like Chilean miners in cocktail dresses.”

He then proceeded to lead the assembled crowd of more than 1,200 pharma marketers and communications agency personnel through a quiz on general knowledge and the pharma industry, that saw Pharmafocus reporter Ben Adams among the eventual handful of winners.

Now in their 18th year at the Grosvenor Hotel in London, the awards started life as the PM Club with an audience of just 200 gathering at the Talk of London. They’ve since hosted over 25,000 attendees in their first quarter century.

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Langland leads the winners

2010’s big winner was Windsor-based agency Langland, picking up awards for clients including Bayer Healthcare, Gilead, Napp Pharmaceuticals and Orion.

Also performing well were Woolley Pau, Halesway and Swordfish Advertising, each picking up a brace of awards apiece. But it was Langland’s night, and in total the agency took seven out of the 18 awards, equalling their haul last year and the record that they set for the most categories won by a single agency at the PM Awards.

Their standout performance was in the Craft Award for GP Journal Ad category, where the agency held five out of the six nominations, eventually taking home two Highly Commended awards in addition to their awarded first place trophy.

Digital marketing gained further ground and recognition at this year’s awards. Now in its second year, the Digital Pioneer Award went to Gary Monk for his work on Janssen’s Living With ADHD campaign. The Craft Award for Digital Media went to Langland’s augmented reality campaign for Genzyme’s Renvela.

Finally, the Geoff Brook Award, which recognises innovation in marketing, went to an iPad-specific e-detail.

Produced by Manchester agency Creative Lynx, the AstraZeneca CLM [Closed Loop Marketing] Vision programme beat competition from Amgen’s ITP Village (produced by Brand(x) Communications) and Janssen’s Psoriasis 360 app (Creative Lynx).

There will be further coverage of the awards in the March issue of Pharmafocus.

Full list of winners

Target Awards

GP Journal Advertisement

Sponsored by MJL Advertising

Winner: Anapen (Wasp) – Lincoln Medical – Halesway

Second: Disease Awareness (testosterone) – Bayer Schering – Torre

Third: Imigran – GlaxoSmithKline – EURO RSCG Life Medicom

GP Direct Mail

Sponsored by Cegedim Relationship Management

Winner: Aveeno – Johnson & Johnson – Concentric Advertising

Second: Calcichew D3 tablet – Shire – Swordfish Advertising

Third: Calcichew D3 tablet – Shire – Swordfish Advertising

Hospital Journal Advertisement

Sponsored by Langland  

Winner: Balneum Cream – Almirall – Swordfish Advertising

Second: Equasym XL – Shire – McCann Advertising

Third: Samsca – Otsuka Europe – nitrogen

Nursing Journal Advertisement

Sponsored by Bedgebury Communications

Winner: Diprobase – MSD – Halesway

Second: Activia – Danone – Cherry Advertising

Third: Aveeno – Johnson & Johnson – Concentric Advertising

Healthcare Industry Journal Advertisement

Sponsored by the PM Group

Winner: Woolley Pau

Highly commended: CRF ePRO – Langland

Highly commended: IDIS – Langland

Commended: Pulsar Healthcare

Craft Awards

Geoff Brook Award

Winner: AstraZeneca CLM Vision – AstraZeneca – Creative Lynx

Highly Commended: ITP Village – Amgen – Brand(x) Communications

Highly Commended: Psoriasis 360 app – Janssen – Creative Lynx

GP Journal Advertisement

Sponsored by Dark Horse Agency

Winner: BuTrans – Napp Pharmaceuticals – Langland

Highly Commended: Easyhaler – Orion Pharma – Langland

Highly Commended: BuTrans – Napp Pharmaceuticals – Langland

Hospital Journal Advertisement

Sponsored by Adventis Health

Winner: AmBisome (man) – Gilead – Langland

Highly Commended: AmBisome (boy) – Gilead – Langland

Highly Commended: AmBisome (woman) – Gilead – Langland

Journal Advertisement Campaign

Sponsored by Publicis Life Brands Resolute

Winner: CRF e PRO – CRG Health – Langland

Highly Commended: AmBisome – Gilead – Langland

Highly Commended: BuTrans – Napp Pharmaceuticals – Langland

Healthcare Professional Direct Mail

Sponsored by PAN Advertising

Winner: Reminyl XL (corners) – Shire – Swordfish Advertising

Highly Commended: Reminyl XL (post-its) – Shire – Swordfish Advertising

Commended: Apidra – Sanofi-Aventis – Euro RSCG Life

Detailing Aid

Sponsored by Ashfield in2Focus

Winner: Qvar Easi-Breathe – Teva Pharma – Wooley Pau

Highly Commended: Easyhaler – Orion Pharma – Langland

Highly Commended: Equasym XL – Shire – McCann Manchester

Digital Media

Sponsored by Quintiles

Winner: Renvela – Genzyme – Langland

Commended: Stalevo – Orion Pharma – Langland

Commended: Sterimar – Church & Dwight – Wooley Pau

GP Campaign

Sponsored by MPG Ltd

Winner: Apidra – Sanofi-Aventis – Euro RSCG Life

Highly Commended: Butrans – Napp Pharmaceuticals – Langland

Highly Commended: Easyhaler – Orion Pharma – Langland

Hospital Campaign

Sponsored by IMS Health

Winner: Sativex – Bayer Healthcare – Langland

Commended: Apidra – Sanofi-Aventis – Euro RSCG Life

Commended: Humira – Abbott – Woolley Pau

International Core Campaign

Sponsored by nitrogen

Winner: AmBisome – Gilead – Langland

Highly Commended: Caduet – Pfizer – TBWA/Paling Walters

Commended: Equasym XL – Shire – McCann Manchester

Patient Information Campaign

Sponsored by KantarHealth

Winner:  Modigraf Support Pack – Astellas Pharma Europe – Big Pink

Commended: Baxter and You – Baxter – nitrogen

Commended: Real Danger – Pfizer – Langland

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