Thought Leadership
Digital: Those who make an effort to adapt are the most likely to succeed
November 11, 2011Sales and Marketing
Last year we spoke about digital marketing becoming an ‘immersive experience’ and the challenge that our clients face in responding …
Bagel Talk
November 11, 2011Medical Communications
Has anyone noticed that it’s getting tougher out there these days?I am addicted to West Wing. I re-run the DVD …
The future started yesterday…
November 11, 2011Medical Communications
Do you feel you’re ‘behind the curve’ on digital? Trust me, we hear that a lot. Whether it’s friends or former …
Integrated planning- and how to do it well. (Best practice)
November 11, 2011Medical Communications
Integrated communications remains a hot topic in the client and agency world but the reality is many agencies and clients …
Making commercial arguments using digital media
November 10, 2011Medical Communications
The global climate and the NHS overhaul are placing exceptional pressure on healthcare professionals to cut costs while preserving – …
How can pharma cross the digital chasm?
November 10, 2011Medical Communications
An HR Director once surveyed the diverse jobs I had done (from lab research to international marketing) and asked “What …
Serious about digital?
November 10, 2011Medical Communications
We all know that emails are a quick and cost-effective way of communicating with your target audience but what makes …
Insight into the Manufacturing of an Auto Injector
November 10, 2011Manufacturing and Production autoinjecto manufacturing, autoinjector, automation, tooling
As the number of biologics coming to market continues to grow, the demand for drug delivery devices such as the …
Organising a successful event
November 8, 2011Sales and Marketing
Company conferences and events have come a long way since we used to be taken out for a short meeting …
Market access – looking back
November 8, 2011Sales and Marketing
Market access is complicated. Multifaceted, multi-discipline, multidimensional, multi-stake-holder, all these multiples make Market Access one of the most challenging and …
Lessons from the world of iPad detailing
October 27, 2011Medical Communications
This is an article for those who have chosen the iPad as an e-detailing tool. It’s not an argument on …
Delivering an effective forecasting process
October 7, 2011Sales and Marketing
It’s surprising how many companies struggle to deliver an effective forcasting process despite the millions spent on supply chains. Accurate …
SHL to speak at the upcoming Drug Delivery Trends symposium in Korea
September 28, 2011Manufacturing and Production auto injector, autoinjector, drugy delivery, pharmapack
SHL Marketing Director Steven Kaufman will be speaking at the upcoming Primary Packaging and Drug Delivery Trends for Injectables symposium …
T Wave Indices of Drug Induced Changes in Repolarisation
August 1, 2011For the past decade prolongation of the QT interval has been used by the regulatory agencies as the principal biomarker …
In search of authenticity
July 19, 2011Sales and Marketing
We don’t have a sales consultant in front of us in that situation. There is nobody to demonstrate and reassure …
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