Rebranding and personnel news for Discovery London
pharmafile | May 21, 2014 | Appointment | Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing | holy, london discovery, medics, publicis
Publicis Healthcare-owned med comms firm Medicus International has been rebranded as Discovery London.
Barbara Joly is the general manager of the new Discovery London and has almost a decade of experience within the Publicis Healthcare Communications Group working in Paris, France.
Joly also has experience across healthcare brand marketing and communications, as well as medical marketing and comms in the pharma, cosmeceutical and biopharma areas.
Speaking on the rebrand Sam Welch, Global Group president at Publicis says: “The expansion of Discovery London is being successfully achieved by integrating its talent and reputation with sister agencies within the global Discovery brand.
Joly adds: “We move from a niche offering to the pan-European arm of a global network with better access to multiple capabilities for our clients. The talent at Discovery London will be supported by our European sister agencies in France, Italy and Spain as specific client brand work requires. This is an exciting move as our reach now extends to clients based in India, China and Australia.”
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