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New general manager for Eisai in Mexico

pharmafile | May 21, 2013 | Appointment | Manufacturing and Production, Research and Development, Sales and Marketing |   

Eisai has appointed Ricardo Gonzalez Balboa to the position of general manager, Eisai Mexico.

In this position, Gonzalez Balboa will further develop and implement the company’s commercial strategy in Mexico.

“We are very pleased to have Ricardo on the ground in Mexico to help build Eisai’s capabilities there, and bring our company’s products to patients in the region,” said Douglas Calandra, vice president of Latin America, Eisai.

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“Ricardo possesses the business competencies critical for success in this role, and also has a passion for creating patient value. We are confident that he is the right leader to build our Mexican organisation, and to help further our human health care mission within this important country.”

Gonzalez Balboa comes to Eisai from Bayer Health Care, where he headed the Speciality Medicine and Institutional Business for the company’s Mexican operations. In addition to leading marketing strategy and promotion for several products there, he oversaw access and pharmaco-economics functions. 

Prior to Bayer, Gonzalez Balboa spent ten years with Roche in Mexico, where he attained roles of increasing responsibility in various functions, including oncology, metabolism, respiratory, haematology, business development and market research.

His most recent role there was oncology director. Prior to Roche, he held financial analyst and business planning positions with Bristol-Myers Squibb’s Mexican operations.

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