
MSI names two senior promotions
pharmafile | October 16, 2012 | Appointment | |Â Â Dan Heapy, MSI, Michael CraigÂ
The MSI Consultancy firm has made changes to its organisational structure with Michael Craig and Dan Heapy being promoted to associate partners, each with a focus on particular key accounts.
Craig (pictured) has over 11 years’ experience in the pharmaceutical industry including consultancy, sales, marketing and government liaison. With significant cross industry experience in segmentation, brand revitalisation, competitive evaluation, strategic planning and marketing training, his area of expertise and special interest is in the growing world of orphan & rare disease marketing. Since becoming a consultant Craig has supported commercial teams on over 20 separate orphan indicated brands.
Heapy has over 12 years of pharmaceutical industry experience, nine of which were spent in marketing within GSK, AstraZeneca, Schering Plough and MSD across a variety of disease areas. He has worked as Business Unit manager in Respiratory, Allergy, Dermatology and Pain & Inflammation, as well as marketing experience in gastroenterology, cardiovascular and HIV. Heapy specialises in brand strategy, market insight driven strategic planning and Competitor room.
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