The devil is in the detail
June 10, 2005Practice based commissioning looks set to have a major impact on how pharma companies organise their salesforces and promote and …
Does practice make perfect targeting?
June 3, 2005Sales and Marketing
Since the advent of brick sales information, numerous analytical techniques have become available to help identify the most valuable customers …
GSK sets up new R&D centre
June 1, 2005Research and Development
GlaxoSmithKline has set up its eighth R&D Centre of Excellence which will focus on building partnerships with biotech firms, academia …
ABPI welcomes new report on animal research
June 1, 2005Sales and Marketing
The ABPI has welcomed a new report on the ethics of animal research, agreeing the industry must challenge the need …
Industry encouraged to invest more in pharmacy partnerships
May 27, 2005Research and Development
Pharmaceutical companies should increase their investment in community pharmacists, according to a leading pharmacy spokesperson.Michael Holden, NHS development manager at …
NHS reforms turn to ‘family health services’
May 24, 2005Five years into the programme of reforms started with the NHS Plan, attention has turned to the services provided by …
Pfizer becomes competitive in oncology
May 24, 2005Research and Development, Sales and Marketing
Pfizer looks set to become a serious contender in oncology with its promising phase III kidney cancer drug Sutent.Until now …
Pharma and biotech target growing cancer sector
May 24, 2005Sales and Marketing
Pharma and biotech companies presented a welter of data at this year's ASCO cancer conference, highlighting the growing importance of …
Industry and agencies pour cold water on global procurement
May 19, 2005Medical Communications
Global procurement processes don't deliver best value and are frequently flawed, according to speakers at the Pharmaceutical Society's annual Question …
Shire plans four key drug filings
May 17, 2005Sales and Marketing
Shire Pharmaceuticals hopes to strengthen its ADHD portfolio and establish itself in the global gastrointestinal market with a number of …
Strutt appointed to Crestor global PR role
May 16, 2005Medical Communications
AstraZeneca has made a key appointment to its global PR for its statin brand Crestor.Ben Strutt spent six years as …
Roche raise sales expectations
May 12, 2005Sales and Marketing
Roche has raised its full-year sales forecast after strong first quarter results saw the Swiss company outperform a number of …
Monoclonal antibody sales set to rocket
May 12, 2005Sales and Marketing
The monoclonal antibody market will treble in size to $30 billion by 2010, according to a report by analysts Datamonitor.Datamonitor …
Novartis files novel iron overload treatment
May 12, 2005Sales and Marketing
A new treatment for the rare and difficult to treat condition of chronic iron overload has been filed by Novartis …
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