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Why can’t pharma be more like this?

October 24, 2003
Research and Development, Sales and Marketing branding, corporate

Brands are compressed bytes of information. They contain myriad messages that create impressions. If these impressions net out in a …

Feature

Industry concern over EU reform

October 24, 2003

A serious lack of progress in EU moves to reform pharmaceutical regulation is now jeopardising key objectives, according to European …

News

FDA to streamline approval process

October 24, 2003

The FDA has launched a programme to speed up approval of new drugs in response to growing concerns about lengthening …

News

GSK productivity picking up

October 24, 2003

GlaxoSmithKline's early-stage pipeline of new drugs has shown big improvements recently, according to analysts Deutsche Bank."These metrics could be taken …

News

R&D outsourcing strategies

October 24, 2003
Research and Development CRO, contract research, contract research organisation

The R&D and sales and marketing functions of major pharma companies are suffering from declining productivity. To date, the industry's …

Feature

AstraZeneca sets aside $350m in fraud case

October 24, 2003

AstraZeneca has set aside $350 million to cover costs relating to its alleged defrauding of the US Medicare and Medicaid …

News

Take-off for e-detailing?

October 24, 2003
Sales and Marketing e-detailing

It started last autumn with a complaint. An anonymous GP protested to the ABPI's Prescription Medicines Code of Practice Authority …

Feature

The Persuaders

October 24, 2003
Sales and Marketing sales, sales force

Long time the province of Steve Coogan (grrr, I'm a tiger) and, more recently, Ricky Gervais in 'The Office', sales …

Feature

Keeping an eye on the incubators

October 24, 2003
Research and Development CRO, contract research, contract research organisation

Pharmaceutical companies are increasingly outsourcing their clinical trials to contract research organisations (CROs). There are more than 1,000 CROs world-wide, …

Feature

Need a replacement? Consider the options

October 24, 2003
Business Services interim management, recruitment

When looking to replace someone in a key, high-value role, the recruitment process can often be put in place without …

Feature

CRM – how to do it right

October 24, 2003
Sales and Marketing CRM, customer relationship management

Management wants a single view of all customers and all products, reps want a single view of the customer they …

Feature

Strings attached for PCTs’

October 24, 2003

News

Parlez-vous business?

October 23, 2003
Sales and Marketing marketing

There is no doubt about it – the world really is getting smaller. Multinational companies continue to expand and it …

Feature

Pharmafocus e-detailing survey

October 23, 2003
Sales and Marketing e-detailing, survey

The e-detailing survey has now closed and the winner in the prize draw will be notified in due course.The results …

Feature

Campaigning for awareness

October 23, 2003
Medical Communications disease awareness campaigns

With the vast number of different stakeholders involved in the healthcare sector, trying to pin down a strict definition of …

Feature

The way forward for clinical research

October 23, 2003
Research and Development NICE, clinical research, healthcare

Clinical investigators in drug development have made enormous contributions to the advancement of healthcare over the last 25 years, and …

Feature

Do as I say, not as I do?

October 23, 2003
Research and Development management, pay, pharma

The new regulations requiring companies to put their remuneration committee reports to shareholder vote is starting to have a significant …

Feature

Union discontent over NHS pay deal

October 23, 2003

Three major healthcare worker unions have expressed their dissatisfaction with the Government pay deal for more than a million NHS …

News

Dry pipelines undermining EMEA

October 23, 2003

A dramatic drop in new drug applications is now threatening Europe's medicines regulator the EMEA with a financial crisis, and …

News

SP website promotes rheumatoid arthritis guidance

October 23, 2003

News
The Gateway to Local Adoption Series

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