Pre-clinical marketing: understanding need

October 29, 2003
Research and Development marketing, pre-clinical

Since the modern pharmaceutical industry emerged, product development has been largely driven by science, with R&D seen almost exclusively as …

New SSRI inquiry to consider patient experiences

October 29, 2003
Sales and Marketing

The Government has conceded to intense pressure to give patients input into a new inquiry on the safety of SSRI …

Pele keeps playing for Pfizer

October 29, 2003
Sales and Marketing

Pele has signed up with Pfizer to continue his work on raising awareness of erectile dysfunction for the pharma company.The …

GSK international pharma chief leaves for Chiron

October 29, 2003
Sales and Marketing Chiron, David Stout, GSK, Howard Pien

 GlaxoSmithKline’s head of international pharmaceutical operations, Howard Pien, is to leave the company to become Chief Executive of Chiron.Mr Pien’s …

GSK pipeline fuelled by purchases

October 29, 2003
Research and Development

GlaxoSmithKline leads the industry in licensing in new drugs, buying the rights to nearly twice as many products as its …

PR’s image problem prompts agency name change

October 29, 2003
Medical Communications

The pharmaceutical industry's negative view of PR has persuaded healthcare agency Jo Spink Public Relations to re-brand itself as Spink …

Humira one step closer to European market

October 29, 2003
Sales and Marketing

Abbott Labs' human monoclonal antibody Humira has received a positive opinion from the EMEA for the treatment of rheumatoid arthritis, …

Delayed Celebrex successor approved in Europe

October 29, 2003
Sales and Marketing

Pfizer's follow up to its multi-billion dollar painkiller Celebrex has been approved for marketing across the European Union following a …

MCA playing russian roulette with lives, says charity

October 29, 2003
Sales and Marketing

Mental health charity MIND has criticised the way the Medicines Control Agency handles drug regulation, saying it is "playing Russian …

Milburn says ‘not yet’ to foundation PCTs

October 29, 2003
Sales and Marketing

Mental health and primary care trusts could eventually take on foundation status, according to Health Secretary Alan Milburn.He said he …

Prescribing one of ten ‘key roles’ for Allied Health Professionals

October 29, 2003

Allied Health Professionals are to be encouraged to play a greater role in prescribing as part of a new government …

Omeprazole could be first in wave of blockbuster switches

October 29, 2003
OTC

Omeprazole, the blockbuster ulcer drug discovered by AstraZeneca, could soon be dispensed by pharmacists without a prescription, pending final approval …

Lilly rapped for Cialis’ premature marketing

October 29, 2003
Sales and Marketing

Eli Lilly has been publicly reprimanded for bringing the pharmaceutical industry into disrepute after promoting its erectile dysfunction treatment Cialis …

US Court ruling could be $7bn blow to industry

October 29, 2003
Sales and Marketing

A ruling by the US Supreme Court could clear the way for US states to enforce hugely increased prescription price …

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