Unveiled: how to win their attention

July 2, 2004

Sir Arthur Conan Doyle once wrote: "It is a capital mistake to theorise before one has data. Insensibly one begins …

Takeda to launch ‘radically different’ approach to NHS

July 2, 2004
NHS, Takeda, salesforce

 Takeda UK has unveiled plans for what it calls a ‘radically different’ structure to its sales operations designed to liberate …

Novartis rivals find VALUE in landmark Diovan trial

July 1, 2004

A landmark study comparing Novartis' Diovan with Pfizer's calcium channel blocker Istin has ended with both sides claiming superiority for …

Pharma’s reputation continues to slide

July 1, 2004

The reputation of the pharmaceutical industry in the US continues to decline as the public grows increasingly concerned about the …

Fast4wD expands clinical trial focus

July 1, 2004

Ogilvy Public Relations Worldwide and Shire Health Group have merged part of their operations to form Fast4wD Ogilvy, a clinical …

US parallel trade to be legalised after Republican U-turn

June 29, 2004

Re-importation of cheaper medicines from Canada and other countries into the US looks certain to be legalised after the Bush …

Sanofi executives take control of new boardroom

June 24, 2004

The soon to be created Sanofi-Aventis will be dominated by executives from Sanofi-Synthelabo who have pledged to deliver "swift integration" …

GlaxoSmithKline to publish trial data online

June 24, 2004

GlaxoSmithKline has announced it is to make data from all of its trials available online in an effort to counter …

Contract research looks East

June 24, 2004

Contract research organisations (CRO) have benefited from the pressure on the pharmaceutical industry to maintain a flow of blockbusters at …

Study finds dementia risk for HRT

June 24, 2004

A new study has found that both oestrogen-only and oestrogen plus progestogen hormone replacement therapies may increase the risk of …

Positive opinion on Raptiva in Europe

June 24, 2004

Raptiva, a new psoriasis treatment to be marketed by Serono in Europe has gained a positive opinion from the EMEA.The …

Exanta launched in first market

June 23, 2004

AstraZeneca's new oral anticoagulant Exanta has been launched in Germany, its first global market.The drug is the first in a …

Are you structured for success?

June 18, 2004

In a world of constant change, why have many pharma companies stuck to traditional organisational structures? Are they really the …

Schering restructures for long-term growth

June 17, 2004

German pharmaceutical company Schering AG will no longer conduct research and development into cardiovascular or, with a few exceptions, central …

Cancer tsar sets out plan to end postcode prescribing

June 15, 2004

The government has promised to eliminate persistent variations in access to cancer drugs across England and Wales, and has unveiled …

Pharmacists to take on public health role

June 15, 2004

The government's drive to transform pharmacists into leading frontline healthcare professionals is to be spearheaded by a new consortium of …

Xenova’s cocaine vaccine shows promise

June 15, 2004

Cocaine addicts could be helped by a vaccine currently in development by UK biotech company Xenova, phase II results from …

The Gateway to Local Adoption Series

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