Text messages and e-mails to help spread health message

January 20, 2005
Medical Communications

Patients with long-term conditions are to be provided with more information and improved services to encourage them to take better …

Breakthrough cancer drug Avastin approved

January 20, 2005
Sales and Marketing

Roche’s new colon cancer treatment Avastin has been approved by the European Commission, where it will go on sale at …

Lilly takes on BMJ over Prozac claims

January 20, 2005
Sales and Marketing

Eli Lilly has gone on the offensive over allegations that it concealed important safety information on its antidepressant drug Prozac.In …

Med comms veteran launches Acumen

January 14, 2005
Medical Communications

Medical communications veteran Brian Palphramand has launched a new agency with the aim of providing a tailor-made medical communications service.Basingstoke-based …

We can work it out

January 13, 2005
Sales and Marketing

Selling pharmaceuticals successfully is really dependent on three factors. You must acquire and demonstrate a high level of disease area …

Global industry commits to new data openness

January 7, 2005
Sales and Marketing

The global pharmaceutical industry has committed to making available all data relating to all marketed products, in a move designed …

UK industry code of practice to be reviewed

January 7, 2005
Sales and Marketing

The ABPI has announced a major review of its self-regulated Code of Practice, seeking the views of stakeholders on the …

Is the waiting over?

January 7, 2005

Industry contributes to disaster relief in Asia

January 6, 2005
Sales and Marketing AZ, GSK, WHO, disaster, relief, tsunami

Pharmaceutical companies have joined worldwide efforts to bring relief to areas devastated by the tsunami in Asia, donating money and …

Community matrons to manage chronic disease

January 5, 2005

A new role of community matron is to be created to help millions of people with long-term conditions improve their …

The weight of evidence – the stories that changed pharma in 2004

January 4, 2005
Research and Development 2004, Vioxx, year in review

Ticking time bombsIn 2004, countries around the world faced up to some home truths about the health of their populations …

Zocor and the high street revolution

January 4, 2005
Sales and Marketing

It’s an exciting time for consumer healthcare divisions in the pharma industry. Two years ago, the Department of Health (DH) …

Advert exaggerated Plavix benefits

January 4, 2005
Medical Communications

An advert for anti-clotting drug Plavix has been found in breach of advertising rules because of exaggerated claims of efficacy …

Yamanouchi to launch prostate cancer drug Eligard

December 30, 2004
Sales and Marketing

A new treatment for advanced prostate cancer, Eligard, has received approval in 24 European countries and will be marketed by …

Avandia advert hypertension claims ‘misleading’

December 30, 2004
Sales and Marketing

Claims that GlaxoSmithKline's diabetes drugs Avandia and Avandamet help to significantly lower blood pressure broke the UK Code of advertising, …

Personalised medicine moves a step closer

December 30, 2004
Research and Development, Sales and Marketing

Doctors will be able to use genetic information to determine the best drug dosage for individual patients following approval of …

The Gateway to Local Adoption Series

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