Lipitor breaks $10 billion annual sales mark
January 21, 2005Sales and Marketing
Pfizer's blockbuster statin Lipitor scaled new sales heights in 2004, becoming the first pharma product to make more than $10 …
MHRA admits to shortcomings
January 21, 2005Sales and Marketing
The MHRA has admitted that it has "suffered from not being professional enough" as it endeavoured to restore its reputation …
UK industry seizes initiative to head off call for new laws
January 21, 2005The UK pharmaceutical industry has put forward new proposals to reform itself and its relations with regulators and patients in …
AstraZeneca looks to oncology pipeline after failure of Iressa
January 20, 2005Sales and Marketing
AstraZeneca has withdrawn its marketing application for its lung cancer drug Iressa in the European Union following the release of …
FDA blocks self-diagnosis over-the-counter statin Mevacor
January 20, 2005Medical Communications
Merck and Johnson & Johnson's application to sell the statin Mevacor (lovastatin) has failed to gain approval from an FDA …
Pfizer survey shows UK patients want greater information
January 20, 2005Medical Communications
Nearly half of UK patients with long-term conditions don't think they have enough information about their disease and that this …
Text messages and e-mails to help spread health message
January 20, 2005Medical Communications
Patients with long-term conditions are to be provided with more information and improved services to encourage them to take better …
Breakthrough cancer drug Avastin approved
January 20, 2005Sales and Marketing
Roche’s new colon cancer treatment Avastin has been approved by the European Commission, where it will go on sale at …
Lilly takes on BMJ over Prozac claims
January 20, 2005Sales and Marketing
Eli Lilly has gone on the offensive over allegations that it concealed important safety information on its antidepressant drug Prozac.In …
Med comms veteran launches Acumen
January 14, 2005Medical Communications
Medical communications veteran Brian Palphramand has launched a new agency with the aim of providing a tailor-made medical communications service.Basingstoke-based …
We can work it out
January 13, 2005Sales and Marketing
Selling pharmaceuticals successfully is really dependent on three factors. You must acquire and demonstrate a high level of disease area …
Global industry commits to new data openness
January 7, 2005Sales and Marketing
The global pharmaceutical industry has committed to making available all data relating to all marketed products, in a move designed …
UK industry code of practice to be reviewed
January 7, 2005Sales and Marketing
The ABPI has announced a major review of its self-regulated Code of Practice, seeking the views of stakeholders on the …
Industry contributes to disaster relief in Asia
January 6, 2005Sales and Marketing AZ, GSK, WHO, disaster, relief, tsunami
Pharmaceutical companies have joined worldwide efforts to bring relief to areas devastated by the tsunami in Asia, donating money and …
Community matrons to manage chronic disease
January 5, 2005A new role of community matron is to be created to help millions of people with long-term conditions improve their …
The weight of evidence – the stories that changed pharma in 2004
January 4, 2005Research and Development 2004, Vioxx, year in review
Ticking time bombsIn 2004, countries around the world faced up to some home truths about the health of their populations …
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