Xarelto succeeds in new study
November 14, 2011Sales and Marketing Bayer, FDA, J&J, JJ, Xarelto
In a new study J&J and Bayer’s blood thinner Xarelto reduced deaths in patients after a heart attack, which could …
Creatures of habit: the long road to behavioural change
November 14, 2011Medical Communications
Budget cycles versus strong foundations Medical education has traditionally been about setting strong foundations for your brand, either pre-launch or to …
Call for collaborative creativity
November 14, 2011Medical Communications
Ever since clients started contracting work out to consultancies, marketing professionals on both sides of the arrangement have been seeking …
Engaging with the NHS – through patients?
November 14, 2011Medical Communications
Traditionally NHS joint working has been about pharma and the NHS working together in a collaborative and transparent fashion. These …
Understanding individual decision-making in health
November 14, 2011Medical Communications
Why now is the right time for pharma to get closer to patients and health consumers
Lundbeck and Otsuka to collaborate in CNS
November 11, 2011Research and Development, Sales and Marketing Abilify, CNS, Lundbeck, Otsuka
Lundbeck and Otsuka have signed a major collaborative deal to sell and develop up to five CNS drugs, including a …
Digital: Those who make an effort to adapt are the most likely to succeed
November 11, 2011Sales and Marketing
Last year we spoke about digital marketing becoming an ‘immersive experience’ and the challenge that our clients face in responding …
Interlace Global and Wells Healthcare appoint two new business unit heads
November 11, 2011Medical Communications Interlace Global Communications, Wells Healthcare Communications
Interlace Global Communications and Wells Healthcare Communications have appointed two new business unit heads.Daniel Gibbs (pictured) and Reghu Venkatesan have …
Coulter Partners appoint Graham Dowsett, and Tarquin Bennett-Coles
November 11, 2011Research and Development, Sales and Marketing Coulter Partners, recruitment
Graham Dowsett, and Tarquin Bennett – Coles have joined Coulter Partners’ senior management team. Coulter Partners is a leading Executive …
Bagel Talk
November 11, 2011Medical Communications
Has anyone noticed that it’s getting tougher out there these days?I am addicted to West Wing. I re-run the DVD …
The future started yesterday…
November 11, 2011Medical Communications
Do you feel you’re ‘behind the curve’ on digital? Trust me, we hear that a lot. Whether it’s friends or former …
Room for NHS improvement, despite international ranking
November 11, 2011Sales and Marketing Andrew Lansley, NHS, healthcare, international healthcare
Health secretary Andrew Lansley has been banging the drum for the NHS on the world stage during a speech in …
Integrated planning- and how to do it well. (Best practice)
November 11, 2011Medical Communications
Integrated communications remains a hot topic in the client and agency world but the reality is many agencies and clients …
Merck highlights updated pipeline
November 11, 2011Sales and Marketing CETP inhibitor, Merck, cholesterol, pipeline
Merck has showcased its most promising drug candidates, and says it expects to make eight US filings in the next …
Monitor needs more clarity or risks failure – King’s Fund
November 10, 2011Sales and Marketing Monitor, NHS reform, king's fund
The watchdog that will oversee competition and co-operation within the NHS needs to have a clearer remit or could face …
Making commercial arguments using digital media
November 10, 2011Medical Communications
The global climate and the NHS overhaul are placing exceptional pressure on healthcare professionals to cut costs while preserving – …
How can pharma cross the digital chasm?
November 10, 2011Medical Communications
An HR Director once surveyed the diverse jobs I had done (from lab research to international marketing) and asked “What …
Serious about digital?
November 10, 2011Medical Communications
We all know that emails are a quick and cost-effective way of communicating with your target audience but what makes …
Private firm in NHS hospital takeover
November 10, 2011Sales and Marketing Circle Healthcare, Hinchingbrooke, NHS
Circle Healthcare has sealed a deal to take over the running of a debt-ridden NHS hospital in Cambridgeshire. Private firms …
NICE won’t back Faslodex in breast cancer
November 10, 2011Sales and Marketing AstraZeneca, Faslodex, NICE
NICE has not recommended AstraZeneca’s breast cancer drug Faslodex as it says the drug is no better than existing treatments. …
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