Pharma faces outcome of EU balancing act
October 21, 2003Negotiations on the future of the European pharmaceutical industry have stepped up a gear after a crucial vote in the …
Pharma websites not defending company reputation
October 21, 2003Few companies within the UK sector communicate properly via the Internet, according to a new report that found key messages …
Claritin sales slump ahead of OTC switch
October 21, 2003Profits at Schering-Plough have been hit by the company's search for a follow-up to its blockbuster allergy drug Claritin.The combined …
Health authorities blocking change, say PCTs
October 21, 2003Strategic health authorities are too far removed from PCTs to help them innovate as they work on their plans for …
New lines of communication
October 21, 2003Medical Communications, Sales and Marketing MHRA, disease awareness campaigns
New guidelines from the Medicines and Healthcare Products Regulatory Agency (MHRA) have placed disease awareness campaigns under the spotlight.They spell …
Are you making the most of your web investment?
October 21, 2003Medical Communications digi pharma, investment, websites
Pharmaceutical companies have spent millions of pounds on websites since the mid-1990s. Although almost no one is prepared to admit …
Industry careers for pharmacoeconomists
October 21, 2003Business Services careers, pharmacoeconomists, recruitment
The last five years have seen a shift in pharmacoeconomics to the centre of corporate concerns. Pharmacoeconomics used to be …
Translating NHS reform into healthy profits
October 21, 2003Sales and Marketing NHS, healthcare, reform
Mind the gap
October 20, 2003Sales and Marketing NHS, healthcare, industry relations
There is a disconnection between what primary care organisation influencers want from a relationship with the pharma industry, and what …
Bringing new drugs to market…at last!
October 20, 2003Sales and Marketing product launch
In 1987 the average cost of development for new pharmaceutical products was $231 million, and it took between 10 and …
Medicines partnership
October 20, 2003compliance, medicines partnership, patient
Medicines Partnership was set up by the Department of Health in January 2002 to encourage people to take their medicines …
Measuring your suppliers
October 20, 2003Business Services IT, measurement, suppliers
When Pharmafocus suggested an article on measuring IT suppliers, this led to much scratching of heads in the Technophobe household.How, …
Recruitment – what’s in it for me?
October 20, 2003Business Services recruitment
Being 'client focused' is undoubtedly one of the buzz phrases of recent times, but are recruitment companies really focusing on …
Commercial and R&D: reinventing the relationship
October 17, 2003Research and Development R&D, commercial
Traditionally, pharma companies have been run as research-based organisations relying on well-integrated internal R&D capabilities to feed their commercial pipelines …
On laws and rules of thumb
October 16, 2003Sales and Marketing digi pharma
This column takes a healthily sceptical (you might say cynical) view of technological innovations, and tends to the view that …
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