Advertising workshop
September 7, 2005Medical Communications
The investment risk in developing a profitable brand is huge and with every new brand launch comes escalating expectations. At …
The evolving world of advertising
September 6, 2005Medical Communications
The considerable challenges facing pharma companies over the past few years have taken centre stage in analysis of healthcare marketing: …
Junior doctors to be taught communication skills
September 6, 2005Newly qualified doctors will have to take a new training programme to teach them soft skills, such as how to …
Scientists back testing after guinea pig breeder forced to close
September 6, 2005Research and Development
UK scientists have rallied to support animal research after a six-year campaign against Staffordshire guinea pig breeder Darley Oaks Farm …
Pfizer demands action after more fake Lipitor found in UK
September 6, 2005Manufacturing and Production
The MHRA has discovered a second batch of counterfeit Lipitor in under a month, a worrying indication of a growing …
$1 billion Cialis closing on Viagra
September 6, 2005Sales and Marketing
Erectile dysfunction drug Cialis has achieved cumulative sales of $1 billion and is closing the gap on Pfizer's market leader …
All new product marketing to be pre-vetted in UK
September 2, 2005Medical Communications, Sales and Marketing
Advertising and marketing materials for all new products are to be vetted by the UK regulator for the accuracy of …
New NHS early warning system for long-term conditions
September 2, 2005A new computer program will give NHS clinicians an early warning about patients at risk of being admitted to hospital.The …
Takeda’s dependence-free sleeping pill approved
September 2, 2005Research and Development, Sales and Marketing
A new sleeping pill which patients cannot abuse or become dependent on has been approved in the US.Takeda's Rozerem (ramelteon) …
GP contract hailed as great success
September 2, 2005GPs in England have been hailed as world leaders in chronic disease management by the government following the release of …
Mixed news for Lilly’s neuropathy drug
August 23, 2005Lilly says it will file its new treatment for diabetic retinopathy with regulators by the end of the year – …
Schering’s new low-dose contraceptive approved in Netherlands
August 19, 2005Sales and Marketing
Yasminelle, a new low-dose oral contraceptive from Schering has received its first European marketing approval in the Netherlands. The country …
Recovery of healthcare PR highlights recruitment needs
August 18, 2005Medical Communications
The mood of optimism in healthcare PR is set to continue following an average 15% growth among agencies' net income …
Second batch of fake Lipitor discovered
August 18, 2005Manufacturing and Production
The MHRA has discovered a second batch of counterfeit Lipitor in under a month, a worrying indication of a growing …
Pfizer acquires antibody optimisation company
August 17, 2005Research and Development
Pfizer has purchased a company that develops technology to optimise antibodies to help it identify and develop new drugs with …
Acambis developing universal flu vaccine
August 17, 2005Research and Development
Acambis has started developing a flu vaccine that could alter the market by offering permanent protection against influenza and guarding …
Global giant VNU acquires IMS Health for $7 billion
August 17, 2005Sales and Marketing
Dutch media, consumer and marketing information group VNU has bought IMS Health for $7 billion, as it looks to expand …
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