Leading by example

November 24, 2004

Selling medicines has always been a complicated business. The end user of the new product is ultimately the patient, but …

Spearhead PCTs to tackle health inequality

November 23, 2004

PCTs in some of England's most deprived areas are to lead a new drive to tackle public health problems such …

Strict new conflict of interest rules for MHRA proposed

November 19, 2004

Growing concerns about the independence and transparency of the UK medicines regulator have been met by a set of strict …

Raptiva launched in first European markets

November 18, 2004

Serono's new psoriasis treatment Raptiva has been launched in its first European markets, including the UK.The drug is licensed to …

Mutual medicine

November 18, 2004

From developing strategy for a product at the earliest pre-launch phase to promoting older, established products the pharma industry has …

Warner Chilcott agrees

November 8, 2004

PR: the power of perceptions

November 3, 2004

Pharma is taking an increasing interest in PR and what it can achieve in the marketing mix. But with a …

Lilly’s Alimta ready for UK launch

November 2, 2004

Lilly's chemotherapy drug Alimta is to be launched in the UK for the treatment of malignant pleural mesothelioma, a type …

Mission to maximise

November 2, 2004

We all know that 'less is more'. What clearer mission could you have as a marketer – take this product …

Black box warning for antidepressants in US

November 2, 2004

The industry's biggest selling antidepressants will all have to carry the strongest possible warnings in the US, after the FDA …

Industry ready to reply after critics savage practices

November 2, 2004

UK regulator the MHRA and the pharmaceutical industry have been condemned for being engaged in a closed and uncritical relationship, …

Lonngren lashes out at late warning

November 1, 2004
EMA, EMEA, Lonngren, Vioxx

 Thomas Lonngren, the head of Europe’s medicines regulator the EMEA has spoken out about Merck’s withdrawal of Vioxx, saying the …

The Gateway to Local Adoption Series

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