Talman and Crozier launch new PR agency

pharmafile | February 14, 2006 | News story | Medical Communications |   

Two senior healthcare PR executives have launched Just:: a new agency which they say will redefine the traditional client/agency relationship.

Emma Crozier and Jennie Talman left the thriving PR agency Chandler Chicco before Christmas where Talman was the managing director for six years and Crozier was responsible for new business programming.

Talman had previously spent 10 years in the healthcare practice at Burson-Marsteller and Crozier spent five years at Cohn & Wolfe as a board director.

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"This is not about recreating the success we had at CCA," said Talman. "We have designed an approach for campaign development and delivery that we believe will redefine the client/agency experience. Collaboration is central to how we work with our people and our clients."

The partners say they are interested in working with any client who has a health communications challenge, either in pharma or non-pharmaceutical companies.

The new Putney-based agency is working in partnership with third parties, such as salt, an award-winning corporate and consumer PR agency, to develop their offering.

"Through collaboration we can offer clients the breadth of expertise that they can only get from larger agencies," said Crozier.  

Just:: starts with freelancer support (in the UK and abroad) and is looking to recruit a permanent PR consultant to start in May.

 

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