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Astellas selects Veeva Vault CRM as global commercial platform

Ella Day | June 4, 2025 | News story | Business Services, Technical Consultancy Astrellas, Corporate, Customer Relationship Management (CRM), Pharmacy, Vault CRM, Veeva Vault CRM, business services, cloud software 

Astellas has selected Veeva Vault CRM as its global customer relationship management (CRM) platform, with Veeva China CRM deployed specifically for operations in China. The move is intended to support commercial agility and strengthen execution across markets.

The announcement reflects Astellas’ broader digital transformation strategy as it scales its global operations. “Having a foundation for commercial agility and execution is crucial,” said Nick Eshkenazi, chief digital and transformation officer at Astellas. “Our collaboration with Veeva will provide us with technology solutions and data to enhance our agility as a company.”

Vault CRM is part of the Veeva Vault CRM Suite, designed to address life sciences-specific compliance and operational needs. It connects sales, marketing and medical teams to facilitate coordination and streamline customer engagement. The platform also adapts to regional regulatory requirements, which is an increasingly critical factor for global commercial functions.

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The agreement builds on an existing relationship between the two companies. “With Vault CRM, we are excited to deepen our partnership to support Astellas in its mission,” said Matt Farrell, president of commercial strategy at Veeva.

Veeva provides cloud software to the life sciences industry and works with over 1,000 biopharma and biotech organisations globally.

Ella Day

4/6/25

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