MSI appoints senior consultant

pharmafile | January 17, 2013 | Appointment | Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing |  David Watson, MSI Consultancy 

Strategic pharma marketing consultancy firm The MSI Consultancy has appointed David Watson as a senior consultant, specialising in channel strategy.

Prior to joining MSI, David worked for more than 20 years at Pfizer in a variety of senior sales, marketing and business leadership roles at country and European level, most recently combining the roles of commercial director and head of Business Intelligence Europe for Pfizer Specialty Care.

An expert in new channel strategies, he has led strategic projects focusing on alternative routes to market for speciality and oncology products in Europe, and will be taking this specialist knowledge to MSI.

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