Edelman appoints new head of digital health

pharmafile | September 16, 2011 | Appointment | Medical Communications appointment, medical communications 

Edelman has appointed Dave Pinnington as head of digital health for Europe to lead the development of the PR firm’s digital healthcare offering.

Dave was previously commercial director of the largest online community of doctors in the UK and during his career to date has worked with many of the leading pharmaceutical companies.

He said: “I am passionate about digital technology and very excited about the opportunity to join such a preeminent force in digital communications.

Advertisement

“Technology represents a huge opportunity for pharmaceutical companies and for the health sector in general and I am looking forward to combining my knowledge and experience of developing successful integrated/multi-channel marketing campaigns that help maximise brand opportunity with the award-winning digital capabilities at Edelman.”

The world’s largest independent public relations firm, Edelman has a 60-strong UK health team spanning PR, medical education, market ­access and digital influence.

Related Content

Rare diseases – spinal muscular atrophy

Spinal muscular atrophy (SMA) is a rare disease characterised by voluntary muscle weakness that can …

Digital mental health technologies – a valuable tool in supporting people with depression and anxiety

The potential benefits of digital mental health technology for managing depression, anxiety and stress, together …

Men’s health – a new report from the Department of Health and Social Care

The UK Department of Health and Social Care has published a new report entitled Men’s …

The Gateway to Local Adoption Series

Latest content