Janssen-Cilag and Novartis take top digital prizes
pharmafile | October 2, 2009 | News story | Medical Communications | PM Soc, PM Society Digital Awards, awards, digi, pm society
Top prizes at the PM Society’s inaugural Digital Media Awards last night went to Janssen-Cilag and Novartis.
Work on Janssen-Cilag’s Concerta XL brand scooped two Premier Awards, one for an e-detail and one for brand revitalisation work, and a third went to Novartis for a ‘virtual clinic’.
The same agency was behind all three ‘best of the best’ award winners and it was easy to pick out Manchester-based outfit Creative Lynx’s table, which was quite literally piled high with awards.
The awards presentation was overseen by former Labour party spin-doctor Alastair Campbell, who made light of his ‘prince of darkness’ reputation, while regaling the audience with tales of his time in the Blair government.
He noted how he regularly gets introduced as ‘the most evil figure in the UK’, quipping that he had the title on a job-share with Peter Mandelson.
On a more serious note, he said it was great the pharma industry had these new awards, because “most of the good stuff that happens in Britain doesn’t get talked about”.
The event, which joins the PM Society’s long-established annual advertising awards in the industry calendar, gave pharma and its creative partners a chance to show off the best of their digital work.
Entries covered a wide variety of media, including web-based and off-line offerings, DVDs and desktop tools.
Social media made a lone appearance in the Best Online Educational Tool for Healthcare Professionals category. This was won by Cancer Intelligence’s ecancermedicalscience.com website, which incorporated social networking tools and blogs.
Prizes were split across four categories: education/clinical benefit, promotional use, technology and the premier awards, which picked an overall winner from each of the three categories
One final award remains undecided, that of Digital Media Pioneer for 2009, which will highlight the pharmaceutical company employee who led the way in 2008/9 in pushing their company forward in digital media.
This award will be voted on by the end of the year and then announced in January 2010.
Education/clinical benefit
Best offline project for healthcare professionals (sponsored by Doctors.net.uk):
Novartis – Virtual clinic (Creative Lynx)
Best online educational tool for healthcare professionals (sponsored by MGP Ltd):
Cancer Intelligence – ecancermedicalscience.com (Brandcast Media)
Best digital media project for patients (sponsored by Big Pink):
Wyeth Pharmaceuticals – Psoriasis, the naked truth (OgilvyHealthPR and ObivlyHealth Digital)
Best digital tool for clinical or practical benefit (sponsored by TVG Communications):
Novartis – Virtual clinic (Creative Lynx)
Best e-learning tool for internal use (sponsored by OnMedica):
GE Healthcare – ekey (Big Pink)
Promotional use
Best e-detail (sponsored by Insight Research Group):
AstraZeneca – Symbicort SMART e-detail (Doctors.net.uk)
Best rep-led digital selling tool (sponsored by Huntsworth Health):
Janssen-Cilag – Concerta XL e-detail (Creative Lynx)
Best corporate or product website (sponsored by Adventis Health):
GlaxoSmithKline – Avamys eResource campaign (CMPMedica and Pan Advertising)
Technology
Best use of emerging technologies (sponsored by PharmiWeb Solutions):
AstraZeneca – Atherosclerosis and the vulnerable patient (Radical Departures)
Best use of animation or film (sponsored by Brandcast Media):
Shire International – The changing faces of ADHD (McCann Erickson Communication House Manchester)
Premier awards
Best integrated campaign (sponsored by Resolute Communications):
Janssen-Cilag – Concerta XL brand revitalization (Creative Lynx)
Best educational solution (sponsored by Innovex Medical Communications):
Novartis – Virtual clinic (Creative Lynx)
Best promotional solution (sponsored by InPharm):
Janssen-Cilag – Concerta XLe-detail (Creative Lynx)
There will be a full report and pictures from the PM Society’s Digital Media Awards in the November print edition of Pharmafocus.
Related Content
PM Society names pharma prize finalists
The finalists for the PM Society Awards have been announced today as pharma and med …
Bexsero and Sirturo clear winners at UK Prix Galien Awards
The first TB medication to be approved in four decades and the first ever vaccine …
