Health 4 Brands launched in the UK

pharmafile | September 11, 2009 | News story | Medical Communications Euro RSCG, advertising 

Euro RSCG Life has launched Health 4 Brands as a second health agency in the UK.

Health 4 Brands (H4B) will provide brand management services from phase II onwards.

Euro RSCG Life chief executive David Barratt said: "In 2008, the Euro RSCG Life team produced a record revenue increase of over 74%, following substantial organic growth from current clients plus hard fought new business wins from Johnson & Johnson EMA Vision Care, Vifor Global, Merial Europe, Sanofi-Aventis UK and Schering-Plough Global.

"This success led us to consider the opportunity of establishing a second agency with a more specialised proposition, as we all seek to react to changes in the sector and create the new industry paradigm."

The new H4B agency, headed by director Henryk Bohdanowicz, has been appointed by Mundipharma International (MINT) to handle their entry into the European respiratory marketplace and a new launch within the MINT pain portfolio.

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