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Tesco to sell cut-price Viagra

September 21, 2010
Sales and Marketing Boots, Pfizer, Tesco, supermarket, viagra

Tesco has declared a price war in erectile dysfunction, announcing it will sell Viagra through its in-store pharmacies for less …

Iressa

Asda cuts cancer drugs prices

May 24, 2010
Sales and Marketing Asda, Cancer, market access, price cuts, pricing, supermarket

UK supermarket chain Asda has started selling privately prescribed cancer drugs on a not-for-profit basis. The vast majority of drugs …

The Gateway to Local Adoption Series

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