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Sales and Marketing

Showing 15 posts of 11524 posts found.

New Aptivus launched in Europe for resistant HIV

November 9, 2005 Sales and Marketing

Boehringer Ingelheim's new treatment for patients with drug-resistant HIV has been approved by the EMEA.The prevalence of drug-resistant HIV is …
News

UK approval for severe asthma treatment Xolair

November 9, 2005 Sales and Marketing

Novartis has received UK approval for Xolair, its novel monoclonal antibody treatment for severe persistent allergic asthma.The first drug in …
News

Tarceva receives approval for pancreatic cancer in the US

November 8, 2005 Sales and Marketing

Roche and Genentech's Tarceva has been approved in the US for the treatment of pancreatic cancer – one of the …
News

Pharma’s changing salesforces

November 8, 2005 Sales and Marketing

The traditional salesforce model has served the industry well for 30-40 years and has been one of the biggest drivers …
Feature

Industry’s European price ‘free riding’ claim refuted

November 8, 2005 Sales and Marketing

Long-standing claims that the US has been burdened with high medicines prices because of 'free riding' by European countries have …
News

Marketers and levels of leadership

November 7, 2005 Sales and Marketing

Trends come and go in the pharma industry – just like in any other – but one which has stuck …
Feature

NICE unveils fast track process

November 3, 2005 Sales and Marketing

Cancer drugs will be the first treatments to benefit from changes designed to speed up the way NICE makes its …
News

200,000 quitters to boost NRT sales

November 3, 2005 Sales and Marketing

Manufacturers of nicotine replacement therapy products can expect sales to rise when England's partial smoking ban is introduced.The government anticipates …
News

Tamiflu’s frontline status a mixed blessing for Roche

November 3, 2005 Sales and Marketing

Sales of Roche's Tamiflu have rocketed as governments around the world prepare for a potential pandemic, but its status as …
News

National campaign promotes private healthcare

November 1, 2005 Sales and Marketing

Six of the UK's biggest private hospital and health insurance companies have joined forces to promote the benefits of private …
News

UK patients invited to report side-effects

October 28, 2005 Sales and Marketing

Members of the public will now be able to report adverse events in medicines direct to the UK watchdog through …
News

Merck and Schering-Plough lifted by cholesterol joint venture

October 26, 2005 Sales and Marketing

A marketing alliance between Merck and Schering-Plough has given the troubled companies some positive news to report.Global sales of the …
News

Markets shocked by Pfizer sales slump

October 26, 2005 Sales and Marketing

Pfizer, the pharma industry's powerhouse, has suffered a 52% slump in profits in the third quarter, undermining investor confidence in …
News

Marketing a high priority – but budgets still a battle

October 26, 2005 Sales and Marketing

A survey of marketers across industry sectors has underlined the importance of their role  but shows many have to battle …
News

Can the NHS become a world-class healthcare system?

October 25, 2005 Sales and Marketing

Tony Blair and Labour were re-elected in May this year for an historic third-term, with the electorate telling pollsters they …
News
The Gateway to Local Adoption Series

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