Sales and Marketing

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Product roundup from Datamonitor

May 29, 2007 Sales and Marketing

ADHD drug as effective in boys as girls, says ShireUK pharmaceutical company Shire has said that results from a study …

Report raises safety concerns over Avandia

May 24, 2007 Sales and Marketing

GlaxoSmithKline has been forced on the defensive after its blockbuster diabetes treatment Avandia was linked to an increased risk of …

The Changing Face of Medical Education

May 23, 2007 Medical Communications, Sales and Marketing medical education

Is Medical Education the new PR?Phil Sheldon, Managing Director, Resolute Communications:Clients are increasingly waking up to the fact that medical …

Charity outlines vision for tackling cancer

May 23, 2007 Sales and Marketing

Cancer Research UK has set out an ambitious list of goals to reach by 2020, which it hopes will inspire …

Pfizer loses heads of research and finance

May 23, 2007 Research and Development, Sales and Marketing

Two key Pfizer executives are to step down as the company continues its drive to reinvigorate itself.The departures follow the …

Latest news from Datamonitor

May 23, 2007 Sales and Marketing

Breast cancer patients may be offered chemo-free treatmentHormone therapy drugs such as AstraZeneca's Zoladex may be as effective as traditional …

Med Ed comes of age

May 17, 2007 Medical Communications, Sales and Marketing medical education

Even a casual observer will have noticed the large contribution pharma makes to postgraduate medical education, both in the UK …

Pharma news from Datamonitor

May 17, 2007 Sales and Marketing

Meda and Ethypharm collaborate on NSAIDMeda and Ethypharm have signed an exclusive 15-year agreement for an innovative NSAID product which …

Gates Foundation could rival pharma, analysts warn

May 15, 2007 Sales and Marketing Gates Foundation, HIV, TB, vaccines

 The pharmaceutical industry could suffer a blow to its reputation, and could even suffer commercially, if it fails to appreciate …

GP prescribing costs contained in ’06

May 15, 2007 Sales and Marketing

Pharma revenues from primary care prescribing in England edged up three per cent in 2006, with fewer GP-led product launches …

Date for NICE court showdown announced

May 14, 2007 Sales and Marketing

NICE's decision to block access to Alzheimer's drugs will be put under legal scrutiny on 25 June when a much …

Novartis buys rights to smoking vaccine

May 10, 2007 Research and Development, Sales and Marketing

Smokers who are addicted to the nicotine in their daily cigarettes could soon receive a vaccine to help them kick …

AstraZeneca’s latest purchase fails to impress investors

May 10, 2007 Research and Development, Sales and Marketing

AstraZeneca has entered the lucrative vaccine market and gained a range of potential new biologic products with the $15.6 billion …

The End of the Junket?

May 10, 2007 Medical Communications, Sales and Marketing ethics

Once considered a perk of the job by some doctors, trips to glamorous locations paid for by pharma companies are …

Scottish Sprycel approval turns spotlight on NICE

May 9, 2007 Sales and Marketing Scotland

The Scottish Medicines Consortium has approved BMS leukaemia drug Sprycel, but patients in England could face a substantial wait for …
The Gateway to Local Adoption Series

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