Sales and Marketing

Showing 15 posts of 11473 posts found.

Do doctors really use the Internet?

October 29, 2003 Sales and Marketing doctors, internet

Ever since the medical and pharmaceutical web emerged in the mid-90s, technology advocates have assumed that widespread use of the …

Zyprexa approved for bipolar disorder

October 29, 2003 Sales and Marketing

Eli Lilly's market-leading schizophrenia drug Zyprexa has been granted European approval for the long-term treatment of bipolar disorder.The approval makes …

Shire cuts back ahead of US expansion

October 29, 2003 Sales and Marketing

Shire Pharmaceuticals is to revert to its original business model of marketing and developing specialist drugs in late stage clinical …

Pfizer/Pharmacia mega-merger gains final clearance

October 29, 2003 Sales and Marketing

The creation of a new pharmaceutical goliath is now just days away after Pfizer and Pharmacia received final regulatory clearance …

AstraZeneca prepares Crestor for battle

October 29, 2003 Sales and Marketing

AstraZeneca's US salesforce is gearing up to launch its potential blockbuster cholesterol-reducing drug Crestor, after receiving a long-awaited FDA approval.Crestor …

Yamanouchi reinforces US future with GSK deal

October 29, 2003 Sales and Marketing

Japanese pharma company Yamanouchi has struck a deal to co-market its forthcoming overactive bladder treatment with GlaxoSmithKline in the US. …

Exanta on NICE list ahead of marketing authorisation

October 29, 2003 Sales and Marketing

AstraZeneca's Exanta is to be in NICE's next programme of appraisals even though the blood-thinning drug has not yet received …

Aventis sues generic rivals over Lovenox

October 29, 2003 Sales and Marketing

Aventis has gone to court in the US to prevent generic versions of its second-biggest drug, blockbuster anti-thrombotic treatment Lovenox, …

BMJ puts industry relations under spotlight

October 29, 2003 Sales and Marketing

 Patients would benefit from less involvement between pharmaceutical companies and the medical profession, according to new research.A study of more …

New SSRI inquiry to consider patient experiences

October 29, 2003 Sales and Marketing

The Government has conceded to intense pressure to give patients input into a new inquiry on the safety of SSRI …

Pele keeps playing for Pfizer

October 29, 2003 Sales and Marketing

Pele has signed up with Pfizer to continue his work on raising awareness of erectile dysfunction for the pharma company.The …

GSK international pharma chief leaves for Chiron

October 29, 2003 Sales and Marketing Chiron, David Stout, GSK, Howard Pien

 GlaxoSmithKline’s head of international pharmaceutical operations, Howard Pien, is to leave the company to become Chief Executive of Chiron.Mr Pien’s …

Latest content