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Medical Communications

Showing 15 posts of 6402 posts found.

All aboard the health train

June 29, 2005 Medical Communications

Making friends and influencing people is an area, it's widely agreed, where big pharma could do better. Few companies, however, …
Feature

Woolley Pau wins Chiron campaign

June 29, 2005 Medical Communications

Woolley Pau has been appointed by Chiron Biopharma Europe to work on a pan-European launch campaign, following a four-way pitch.A …
News

Seven Stones expands into market research with Strata

June 28, 2005 Medical Communications

Healthcare communications agency Seven Stones has launched a new market research company to be run by a former head of …
News

Bristol-Myers Squibb to limit direct to consumer advertising

June 15, 2005 Medical Communications

Bristol-Myers Squibb has pledged to observe a stricter code of conduct in the promotion of its products to the public …
News

Industry and agencies pour cold water on global procurement

May 19, 2005 Medical Communications

Global procurement processes don't deliver best value and are frequently flawed, according to speakers at the Pharmaceutical Society's annual Question …
News

Strutt appointed to Crestor global PR role

May 16, 2005 Medical Communications

AstraZeneca has made a key appointment to its global PR for its statin brand Crestor.Ben Strutt spent six years as …
News

Woolley Pau wins Novo Nordisk insulin accounts

April 26, 2005 Medical Communications

Following a four-way pitch, Convent Garden-based advertising agency Woolley Pau has been appointed by Novo Nordisk to work on its …
News

Ogilvy reshuffle sweetens Healthworld

April 14, 2005 Medical Communications

The new Ogilvy Healthworld Advertising agency has been launched in the UK following a re-organisation at media communications giant WPP.The …
News

Renamed agency responds to pharma’s strategic aims

March 31, 2005 Medical Communications

Healthcare communications agency Brader Perryman has changed its name to Seven Stones, a move designed to reflect its diversity of …
News

Pope Woodhead re-signed for Abilify account

March 10, 2005 Medical Communications

Bristol-Myers Squibb and Otsuka Pharmaceuticals have renewed Pope Woodhead's contract to provide PR support for Abilify, their antipsychotic treatment for …
News

Connecting with patients

February 8, 2005 Medical Communications

In order for a clinical trial to be viable, it needs patients. Sounds obvious, but despite the fact that patients …
Feature

Changing the headlines

February 1, 2005 Medical Communications

'You kill people, don't you?' someone said to me when I mentioned my job was in pharma market research. Statements …
Feature

Open up to expert patients

January 28, 2005 Medical Communications

The pharma industry has a crucial role to play in the successful roll-out of the Expert Patients Programme (EPP) and …
Feature

FDA blocks self-diagnosis over-the-counter statin Mevacor

January 20, 2005 Medical Communications

Merck and Johnson & Johnson's application to sell the statin Mevacor (lovastatin) has failed to gain approval from an FDA …
News

Pfizer survey shows UK patients want greater information

January 20, 2005 Medical Communications

Nearly half of UK patients with long-term conditions don't think they have enough information about their disease and that this …
News
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