Vernon named Digital Pioneer at PM Society awards
pharmafile | October 5, 2012 | News story | Medical Communications | Creative Lynx, GSK, PM Society Digital Awards, digital
A range of innovative digital programmes created by UK pharma companies and agencies were recognised at last night’s PM Society Digital Awards.
Now in their fourth year, the awards continue to expand, with the number of entries rising 30% this year. New categories have been added to reflect the increasingly diverse nature of pharma’s digital projects, ranging from salesforce tools, to apps for mobile devices, film and software to help patient adherence.
A total of 500 guests convened at the black-tie event in The Brewery in central London, with comedian Dominic Holland hosting the awards ceremony.
Manchester-based Creative Lynx have featured prominently in previous years, and maintained their winning streak this year, coming up trumps in five of the 16 award categories.
The agency’s wins included the prestigious Innovation Award, which was presented to Creative Lynx and partners MedNet Consult for their work on a Maintaining Adherence Programme for Janssen’s schizophrenia treatment Xeplion.
Judges remarked on the work: “A top quality campaign that used market-leading digital tools based on true physician and patient need.”
Among the many other categories, Swordfish Advertising won a Craft Award for mobile devices for its work on promoting awareness of growth hormone deficieny (GHD) for Sandoz, which markets Omnitrope as a treatment of the condition.
The judges commented on the ‘Bringing GHD to Life with Augmented Reality’ app: “Elegant use of cutting-edge technology. Drove interaction as part of a broader campaign.”
Meanwhile individuals involved in raising standards and innovating in the digital field were also recognised at the awards.
Hannah Newman of RFA Advertising and Marketing won the Digital Project or Account Management Award, and was praised for her excellent knowledge and execution of projects.
The prestigious Digital Pioneer award went to Jon Vernon, who is currently working as a consultant at GSK in the European Digital Centre of Excellence. He was awarded for his work in integrating digital tools into GSK’s salesforces across Europe.
A specialist in online marketing, Jon is a former chief executive of OnMedica and business development director at Creative Lynx, and won the PM Society’s Geoff Brook Award for Innovation on two occasions for pioneering tablet detailing and comprehensive launch campaigns respectively.
Jon has also had a successful career in pharma, and was responsible for marketing the blockbuster Zoton and launching Zoton Fastab in the UK.
To see the full brochure of the night including all the winning entries, visit: www.pmsociety.org.uk
The PM Society will be holding a Digital Showcase on Thursday 8 November in London to highlight the award winners and discuss how pharma can best use digital media. Click here for more details.
Award winners in full
Representative led digital selling tool “off-line PUSH”
Creative Lynx in conjunction with Havas Life Medicom
Janssen – Xeplion
Self-directed remote digital selling tool “on-line PULL”
Creative Lynx – GSK – Combodart
Digital patient communications programme – patient education
Havas Life Medicom – EAASM – Counterfeiting the Counterfeiter
Digital patient communications programme – patient adherence/compliance
Creative Lynx supported by MedNet Consult
Janssen – Maintaining Adherence Programme
Healthcare professional educational programme
Big Pink – Astellas – Qutenza
Healthcare professional website
Woolley Pau Gyro – Abbott – Talking AS
Digital tools for use in a practical setting
Woolley Pau Gyro – Abbott – Talking AS
Digital solution for congress / symposium
Tonic Life Communications – Roche and Chugai Pharma
Rheumatology-Congress.co.uk
Multi-channel campaign
Creative Lynx – Janssen – Xeplion
Corporate communications
OMP Digital – Boehringer Ingelheim – MOTIV8 Magazine
Craft Award – Film and animation
Big Pink – Servier – Colours of Emotion
Craft Award – Mobile
Swordfish Advertising – Sandoz – Bringing GHD to life with Augmented Reality
Craft Award – Gamification
Aurora – Janssen – Sorted: The Daily Organiser
Innovation Award – “Pushing boundaries”
Creative Lynx supported by MedNet Consult
Janssen – Maintaining Adherence Programme
Digital Project or Account Management Award
Hannah Newman – RFA Advertising and Marketing
Digital Pioneer Award 2012
Jon Vernon, GSK.
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